Anna Petrushkina

Angestellt, Programmatic Media Lead, Google Germany GmbH
Hamburg, Deutschland

Fähigkeiten und Kenntnisse

Produkt Marketing für Onlinemedien
Online Targeting Solutions
Behavior Targeting
Produktkonzepte
Businesspläne
Marketingstrategien
Produktoptimierung
Konzipierung von Marketingmaßnahmen
Auswertung von Marketing Aktionen
Online Marketing
Ad Exchange
Mobile Advertising
Monetization
Real-Time-Bidding
Online Advertising
RTB
real time advertising
Programmatic advertising
DSP
DMP
SSP
Big Data
Weiterbildung
Education
Mitarbeiter
Training
Beratung
Management
Programmatic Advertising
Advertising strategy
Media Strategy

Werdegang

Berufserfahrung von Anna Petrushkina

  • Bis heute 4 Jahre und 5 Monate, seit März 2021

    Programmatic Media Lead

    Google Germany GmbH

    - Manage Display & Video 360 client portfolio with the key accounts across multiple industries (auto, FMCG, energy, technology) globally - Develop relationship with clients’ key executive stakeholders to influence and shape their digital and business strategy - Partner with internal stakeholders to innovate Google product offering - Elevate DV360 visibility in the market through industry press collaborations and marketing integrations - Represent Google as a speaker at various industry and Google events

  • 2 Jahre und 2 Monate, Feb. 2019 - März 2021

    founder and managing director

    Anna Petrushkina Consulting

    - Consulted EU and US tech providers on the market entry in Germany - Advised advertisers and agencies on the programmatic tech set up and data strategies - Acted as a trusted industry expert, speaking at various conferences and events - Lectured at universities on programmatic advertising (e.g. University of Applied Science Fresenius, University of Applied Science Wedel)

  • 1 Jahr und 1 Monat, Jan. 2020 - Jan. 2021

    co-founder and managing director

    elli academy

    - Developed a business idea and a business plan for a start up on online education and recruitment,, considering changing market opportunities after the pandemics start - Developed a program for the first in DACH educational course on programmatic advertising - Won over 20 industry experts from various companies as speakers for the course - Managed finance and P&L - Coordinated direct marketing and promotion activities via Social Media - Represented elli academy at industry events and in the press

  • 1 Jahr und 7 Monate, Juli 2017 - Jan. 2019

    Head of Buyer Development DACH

    Oath

    - Headed the programmatic video and display sales business via multiple Oath SSPs and an Yahoo DSP in DACH - Built and managed a programmatic sales team in DACH - Further developed and maintained executive stakeholders relationships with media agencies, direct advertisers, SSPs, DSPs and data providers - Acted as a speaker at various industry events - Acted as a Chairwoman of Women’s Inclusion Network in Germany - Received recognition as a high potential talent at Oath in 2017

  • 1 Jahr und 4 Monate, Apr. 2016 - Juli 2017

    Head of Audience & Programmatic DE & AT

    Yahoo! Deutschland GmbH

    - Headed Yahoo programmatic business via multiple own SSPs in DE and AT - Built and managed a programmatic sales team with focus on goal achievement and revenue growth - Developed C-level relationships with key agencies, advertisers and tech providers - Represented Yahoo in the programmatic industry (speaker at industry events, author of various articles and blog posts) - Received a recognition award as Top 10% talent in 2016

  • 5 Jahre und 7 Monate, Okt. 2010 - Apr. 2016

    Various roles as Sales Specialist

    Yahoo! Deutschland GmbH

    - Managed and localized the audience and data strategies for DE - Acquired and onboarded various data sources for the own audience products (demo, income, etc) - Acted as a programmatic sales person of Yahoo inventory to media agencies and direct advertisers - Received a Super Star Award Field Sales 2011 - Received a Global CEO award for development of a new global revenue opportunity

  • 2 Jahre und 5 Monate, Apr. 2008 - Aug. 2010

    Sales Representative / Account Manager

    hotel.de AG

    - Acted as a sales manager for corporate solutions: prospecting, presenting, negotiating, and closing deals with B2B clients - Acted as a sales representative, onboarding various hotel chains

Ausbildung von Anna Petrushkina

  • 6 Monate, Okt. 2005 - März 2006

    BWL

    Fachhochschule für Wirtschaft, Berlin

    International Marketing; Management

  • 2005 - 2007

    BWL

    FernUni Hagen

    Marketing

  • 4 Jahre und 10 Monate, Sep. 2002 - Juni 2007

    BWL

    Universität für Wirtschaft und Finanzen in St. Petersburg, Russland

    Marketing

Sprachen

  • Deutsch

    -

  • Englisch

    -

  • Russisch

    -

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