Anna Smolina

Angestellt, Head of BI & Analytics, Aviv Group GmbH
Berlin, Deutschland

Fähigkeiten und Kenntnisse

Cultural Studies
B2B Marketing
Analytics
Online Marketing
Marktforschung
Marketing-Kommunikation
Market Research
B2C Marketing
Cross Cultural Management
Cross Cultural Awareness
interkulturelle Kompetenz
Statistik
Statistical Analysis
Business Planning
Projektmanagement
Project Management
Russische Sprache
Russian Language
Photography
Fotobearbeitung
Microsoft Office
Marketing Analytics
Photoshop
Corel Draw
Marketing Strategy
Marketingstrategie
Marketing Communications
Targeted Marketing
Google Analytics
Google AdWords
Software Project Management
Negotiation
Localization
Translation
RU-EN translation
Email Marketing
eCommerce
Wordpress
HTML
CSS
Online Publishing
Digital Marketing
Direct Marketing
Digital Direct Marketing
CMS
Excel
English Language
Deutsch als Fremdsprache
Leadership
Keyword Analysis
Landing Page Optimization
Content Management
Webanalytics
Adobe Analytics
Loyalty program
Management

Werdegang

Berufserfahrung von Anna Smolina

  • Bis heute 4 Jahre und 9 Monate, seit Nov. 2020

    Head of BI & Analytics

    Aviv Group GmbH

  • 3 Jahre, Juli 2017 - Juni 2020

    Head of Analytics

    StepStone Continental Europe GmbH

    Managing the team of web analysts, I ensure that the company has sufficient means to base their decisions on data insights in an agile development environment. We closely collaborate with the Product Development Department and the Online Marketing Department in setting correct and measurable goals, tracking success in a meaningful way, evaluating the results of A/B tests, proactively informing stakeholders of potentials and areas for improvement and monitoring the overall traffic development.

  • 2 Jahre und 1 Monat, Juli 2015 - Juli 2017

    International Online Marketing Analyst

    StepStone Continental Europe GmbH

  • 4 Monate, Sep. 2014 - Dez. 2014

    International Marketing Manager

    B.T. innovation GmbH

    - WordPress: pages editing, usability testing - B2B international fairs: planning, organizing, marketing support - Budget calculation and economic analysis, market research - International E-Mail campaigns via CleverReach - SEO for 4 languages (RU, ES, FR, EN) in cooperation with the SEO-agency - Customer surveys - HTML-based E-mails and newsletters development - Copywriting - Flyers and catalogues - Participation in the website adjustment and localization - Optimization of the translation process

  • 6 Monate, März 2014 - Aug. 2014

    Intern (Sales and Marketing Department)

    B.T. innovation GmbH

    Functions-wise it was basically the same as in the description above.

  • 4 Jahre und 2 Monate, Juni 2008 - Juli 2012

    Marketing Manager

    "LK 99" Ltd. ("Toys Town" Trade Net) (Moscow, Russia)

    - Market research - Industry fairs (B2B and B2C) - Partnership with a loyalty program "Mnogo.ru" - Participation in development and implementation of the internal loyalty program “Gorod igrushek” (“Toys Town”) - Organization of a new company`s website development process - Creation of promotional materials - Photoshoots arranging - Translating and copywriting - Communication and cooperation with mass media - Managing outdoor advertising and other marketing channels offered by the shopping malls

Ausbildung von Anna Smolina

  • 2 Jahre und 2 Monate, Sep. 2012 - Okt. 2014

    Information Systems

    Åbo Akademi University

    Master's Degree Programme in Electronic and Mobile Commerce; GPA - 4 out of the best 5; Master's Thesis: "Culturally sensitive website localization: Finland, Germany and Russia".

  • 4 Jahre und 11 Monate, Sep. 2005 - Juli 2010

    Management of Organizations, Competitive Intelligence

    Moscow State University of Economics, Statistics and Informatics (MESI)

    Specialist's Degree Programme in Management of Organizations (Specialist in Russia is equal to Bachelor plus Master in EU); GPA - 5 out of the best 5 (graduated with honors)

Sprachen

  • Englisch

    Fließend

  • Russisch

    Muttersprache

  • Deutsch

    Gut

  • Schwedisch

    Grundlagen

  • Finnisch

    Grundlagen

XING – Das Jobs-Netzwerk

  • Über eine Million Jobs

    Entdecke mit XING genau den Job, der wirklich zu Dir passt.

  • Persönliche Job-Angebote

    Lass Dich finden von Arbeitgebern und über 20.000 Recruiter·innen.

  • 22 Mio. Mitglieder

    Knüpf neue Kontakte und erhalte Impulse für ein besseres Job-Leben.

  • Kostenlos profitieren

    Schon als Basis-Mitglied kannst Du Deine Job-Suche deutlich optimieren.

21 Mio. XING Mitglieder, von A bis Z