
Anna Smolina
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Anna Smolina
- Bis heute 4 Jahre und 9 Monate, seit Nov. 2020
Head of BI & Analytics
Aviv Group GmbH
- 3 Jahre, Juli 2017 - Juni 2020
Head of Analytics
StepStone Continental Europe GmbH
Managing the team of web analysts, I ensure that the company has sufficient means to base their decisions on data insights in an agile development environment. We closely collaborate with the Product Development Department and the Online Marketing Department in setting correct and measurable goals, tracking success in a meaningful way, evaluating the results of A/B tests, proactively informing stakeholders of potentials and areas for improvement and monitoring the overall traffic development.
- 2 Jahre und 1 Monat, Juli 2015 - Juli 2017
International Online Marketing Analyst
StepStone Continental Europe GmbH
- WordPress: pages editing, usability testing - B2B international fairs: planning, organizing, marketing support - Budget calculation and economic analysis, market research - International E-Mail campaigns via CleverReach - SEO for 4 languages (RU, ES, FR, EN) in cooperation with the SEO-agency - Customer surveys - HTML-based E-mails and newsletters development - Copywriting - Flyers and catalogues - Participation in the website adjustment and localization - Optimization of the translation process
Functions-wise it was basically the same as in the description above.
- 4 Jahre und 2 Monate, Juni 2008 - Juli 2012
Marketing Manager
"LK 99" Ltd. ("Toys Town" Trade Net) (Moscow, Russia)
- Market research - Industry fairs (B2B and B2C) - Partnership with a loyalty program "Mnogo.ru" - Participation in development and implementation of the internal loyalty program “Gorod igrushek” (“Toys Town”) - Organization of a new company`s website development process - Creation of promotional materials - Photoshoots arranging - Translating and copywriting - Communication and cooperation with mass media - Managing outdoor advertising and other marketing channels offered by the shopping malls
Ausbildung von Anna Smolina
- 2 Jahre und 2 Monate, Sep. 2012 - Okt. 2014
Information Systems
Åbo Akademi University
Master's Degree Programme in Electronic and Mobile Commerce; GPA - 4 out of the best 5; Master's Thesis: "Culturally sensitive website localization: Finland, Germany and Russia".
- 4 Jahre und 11 Monate, Sep. 2005 - Juli 2010
Management of Organizations, Competitive Intelligence
Moscow State University of Economics, Statistics and Informatics (MESI)
Specialist's Degree Programme in Management of Organizations (Specialist in Russia is equal to Bachelor plus Master in EU); GPA - 5 out of the best 5 (graduated with honors)
Sprachen
Englisch
Fließend
Russisch
Muttersprache
Deutsch
Gut
Schwedisch
Grundlagen
Finnisch
Grundlagen
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