Anna Smolina

Managing the team of web analysts, I ensure that the company has sufficient means to base their decisions on data insights in an agile development environment. We closely collaborate with the Product Development Department and the Online Marketing Department in setting correct and measurable goals, tracking success in a meaningful way, evaluating the results of A/B tests, proactively informing stakeholders of potentials and areas for improvement and monitoring the overall traffic development.

- WordPress: pages editing, usability testing - B2B international fairs: planning, organizing, marketing support - Budget calculation and economic analysis, market research - International E-Mail campaigns via CleverReach - SEO for 4 languages (RU, ES, FR, EN) in cooperation with the SEO-agency - Customer surveys - HTML-based E-mails and newsletters development - Copywriting - Flyers and catalogues - Participation in the website adjustment and localization - Optimization of the translation process

Functions-wise it was basically the same as in the description above.

- Market research - Industry fairs (B2B and B2C) - Partnership with a loyalty program "Mnogo.ru" - Participation in development and implementation of the internal loyalty program “Gorod igrushek” (“Toys Town”) - Organization of a new company`s website development process - Creation of promotional materials - Photoshoots arranging - Translating and copywriting - Communication and cooperation with mass media - Managing outdoor advertising and other marketing channels offered by the shopping malls

Master's Degree Programme in Electronic and Mobile Commerce; GPA - 4 out of the best 5; Master's Thesis: "Culturally sensitive website localization: Finland, Germany and Russia".

Specialist's Degree Programme in Management of Organizations (Specialist in Russia is equal to Bachelor plus Master in EU); GPA - 5 out of the best 5 (graduated with honors)