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Anna Tolstochenko

Angestellt, Chief Marketing Officer (CMO), Groupon GmbH
Moscou, Russische Föderation

Fähigkeiten und Kenntnisse

Online Marketing
Projektmanagement
Start-ups
Marketing

Werdegang

Berufserfahrung von Anna Tolstochenko

  • Bis heute 10 Jahre und 3 Monate, seit Apr. 2015

    Chief Marketing Officer (CMO)

    Groupon GmbH

    Responsibilities: - Management team; - Development of the project; - Attraction of new clients; - Push email, mailing optimization, increased conversions; - Preparation and implementation of advertising campaigns on the Internet: - Analysis via online behavior of users on the site; - Increase the efficiency and volume of online sales; - Development of marketing activities for customers on the site; - Implementation of new products and services within the project; - Search for new partners;

  • 3 Jahre und 1 Monat, Apr. 2012 - Apr. 2015

    Online Marketing Manager

    PAO Binbank

    — Project development, market launch, adjustment and new tools implementation; — Marketing strategy development; — Preparation and control of annual marketing budgets of 2KK USD; — Cooperation with IT department; — Client’s based web site analysis; — Tender procedures and suppliers control; — Development and implementation marketing activities for clients on website; — Affiliate program implementation;

  • 6 Monate, Nov. 2011 - Apr. 2012

    Chief Marketing Officer (CMO)

    Lieferheld.de (Delivero.ru) Moscow, Russia

    - Development of start-up projects (product development, marketing, new services development); - Team management; - Adjustment and new tools implementation; - Setting and monitoring tasks technical department; - Preparation and distribution of annual marketing budgets of 1KK euro;

  • 6 Monate, Juni 2011 - Nov. 2011

    Chief Marketing Officer (CMO)

    SUP Fabrik (redigo.ru)

  • 10 Monate, Sep. 2010 - Juni 2011

    Chief Marketing Officer (CMO)

    Fast Lane Ventures

    — Development of start-up projects; — Target setting and supervising technical department — Compilation and distribution of annual marketing budgets from 2KK euro; — Coordination of department — Development of project, initiation of innovations and online updating; — Development of new product marketing strategy (online-service); — Compilation of marketing plans, etc;

  • 1 Jahr und 10 Monate, Dez. 2008 - Sep. 2010

    Online Marketing Manager

    It-online group

    — Finding of new ways to promote the project and choosing of the effective advertising and promotion placements; effectiveness analysis of advertising campaigns and making decisions on future co-operation; — Project team management; — Negotiations with prospective and present partners, co-operation conditions matching, contracts development and signing; — Control of advertising campaigns in the media, direct mail, the Internet, etc. — Monitoring of competitors’ advertising campaigns;

  • 1 Jahr und 2 Monate, Juni 2007 - Juli 2008

    Marketing Manager

    IntermarkSavills

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