Anna Wilhelmsen

- Leading of all purchase and supply chain activities - buying/ purchasing with all key supplpiers - Key supplier management and communication - Price negotiations and agreements - Sourcing of transportation (incl. supply chain China) - PIM Management/ Ecommerce Channel Coordination

• Leading and managing the Creative Service team with 12 direct reports • Globally responsible for all creative concept development and asset creation • Managing production partners and creative agencies • Leading Journal team (D2C magazine) and developing the publishing strategy • Responsible for copy writing (in- and external) + the global translation agency • Managing In-house Agency (graphic/ DTP) • Building, managing and handling budgets

• Leading the newly established GTM team • Setting strategy for the Marketing organisation • Leading cross functional strategic projects in collaboration with ECCO`s Design Labs and R&D • Controlling all global marketing budgets incl. planning & Forecasts of 18 cost centres • Creating the Global Marketing Plan and Strategy • Evaluating the local and regional marketing plans • leading all intl. marketing conferences, strategic meetings and market visits

• Leading and managing the global CMI & Strategy and Planning • Controlling all global marketing budgets • Monitoring the success and ROI`s for marketing activities and campaigns through established tools • Guiding the CMI team in Consumer Segmentation Analysis and applying them with the conceptual marketing team and the product managers • Delivering Brand Tracking, Exit Interviews • Overseeing the media plans of the markets/ regions and delivering the media brief on launches/ seasons

• Leading and Managing the Group Marketing Team and the 15 local marketers • Briefing and executing the Global Brand Strategy into the omni channel organization • Responsible for ECCO`s Marketing in Owned & Operated Retail (Omni) in Europe (21 markets) • Responsible for all brand building (ATL & BTL, PR etc.) in retail markets • Managing all PR and Events • Media planning and buying • CRM/ Loyalty roll out • Budgeting, strategy & controlling • Flag ship openings • Buying and merchandise alignment

• Leading the wholesale and brand marketing team in the region • Implementing the global marketing strategy and signing off all the marketing plans and budgets • Controlling all media buying for EMEA • Aligning and controlling all marketing initiatives incl. sales promotions in retail, wholesale and E-commerce • Full budget responsibility, including allocation and monitoring • Responsible for all B2B marketing for Franchisees and Wholesalers • Implementing and adapting the Global PR and event strategy

• As part of the Canadian and extended Americas management team, leading the Canadian Marketing team • Being responsible for all marketing activities for the Canadian market (English & French) incl. PR, Events/ Fairs, OOH, Strategy & Budgets, Marketing & Media planning, agency handling, retail- and wholesale marketing

Contact person for all international markets, Strategy& Planning (Reviewing and Evaluating Business and Marketing Plans), International Budgets, Marketing ROI possibilities, aligning together with the Head of Global Marketing the global strategies on regional and local level, handling and monitoring Key Projects after alignment talks with the regions, business trips to worldwide ECCO regions to monitor implementation of global strategies

Contact person for all international markets, Strategy& Planning (Reviewing and Evaluating Business and Marketing Plans), International Budgets, International Workshops and Conferences, Business Trips to Worldwide Regions to monitor implementation of global strategies Verantwortlich für die Kommunikation und Koordination zwischen Hauptsitz in Dänemark und allen internationalen Märkten im Bereich Marketing. Teil des Teams Strategy & Planning (Business & Marketing Plan Review, ROI usw.)

Auslandssemester

BWL, Spanisch, VWL

VWL/ BWL/ Spanisch

Marketing/ Medienmanagement, Strategisches Management, Personal,Spanisch, BWL, VWL