Annica Häckel

- Development and review of the strategic brand alignment - Implementation of marketing concepts - Strategic as well as creative conception for international on- and offline campaigns

Expansion of sales and trade relations in stationary and online trade - Conception and implementation of marketing measures in retail, digital and offline - Managing of social media accounts, website and webshop and coordination of agencies

Areas of responsibility: - Supporting a change progress for a new branding strategy - Creation of content for external as well as internal communication - Support of different projects - Creation of presentations about the projects for the board - Monitoring of PR activities and optimizing the processes - Creation of Social media strategies and content, coordination with an agency

- Support of customers - SEO and SEA activities - Reportcreation - Preparation of presentations - Creation of contet for the company magazine - Newsletterdesigning

Areas of responsibility: - Supporting the external communication activities - Planning and organization of events - Preparation of newsletter - Creation of content for the company magazine - Creation of content for the internal communication - Coordination with agencies

- Support in the conception, planning and organization of events - Designing of flyers - Creation of online content

- Assistant of the leader - Designing of flyers for promotional purposes through Adobe Photoshop and InDesign - Organizational tasks - Organizing and planning fair activities, on-site support - Support of the website creation and SEO activities, coordination with an agency

During that time I not only took care of kids, I also attendet college classes. I had the chance to travel a lot, get to know the country and different people all over the world, broaden my cultural understanding and improve my english language skills. This time tought me a lot about discipline, taking responsibilities, conflict solving, organization, independence, structured thinking and problem solving.

Core areas include: - Strategic and international marketing - Onlinemarketing and eCommerce - Research Strategy - Trade marketing - Consumer behaviour - Regional marketing - Customer Relationship Management

Core areas: - Tourismmarketing - Digital Marketing & eCommerce - Eventmarketing - Marketing & Sales - Communication Additional Activities: Team leader of an organization and event team

Core areas: Marketing, Tourismmanagement