Anugrah Vidyarthi

1. Managed paid and organic social, growing average engagement by 45% 2. Built Klaviyo email campaigns from scratch, including segmentation, behavioural triggers, & automated flows, lifting open rates from 18% to 34% 3. Coordinated 5+ international partnership campaigns between German schools and institutions across Europe, Asia, & the Americas, managing multilingual campaign promotion across markets 4. Grew organic follower base by 38% across Meta and LinkedIn over 12 months by developing content calendar

1. Managed €100K+ in monthly ad spend across Google Ads, Meta, TikTok Ads, and LinkedIn Ads for clients in pharma, retail, F&B, and IT, achieving a 4.8x average ROAS 2. Cut CAC from €54 to €31 over 6quarters by restructuring audience segmentation, refining bidding strategies, and eliminating underperforming ad sets through weekly performance reviews 3. Launched Performance Max campaigns for 3 retail clients, consolidating Search, Display, & Shopping into unified asset groups and reducing CPC by 22%

1. Managed CRM and email marketing via Mailchimp and Salesforce, cutting CPA by 38% through list segmentation, automated lifecycle flows, and copy optimisation 2. Ran paid campaigns across Google Ads and Meta with €15K–20K in monthly spend, building GA4 dashboards to track KPIs, attribution, and funnel performance in real time 3. Improved lead conversion by 30% by aligning campaign targeting with CRM data and tightening qualification criteria across email and paid channels