Anugrah Vidyarthi

1. Managing full-cycle social media campaigns across platforms, increasing brand engagement by 45% on average. 2. Managing CRM dashboards, email workflows, & lifecycle campaigns using Klaviyo, increasing lead conversion by 30%. 3. Representing the company in strategic partner onboarding, corporate collaborations, & exchange programs across Europe. 4. Optimizing website search engine optimisation (SEO) to support overall performance with web content & blogs.

1. Led a team of 5 marketers to deliver performance marketing campaigns in F&B, pharma, retail, and IT sectors. 2. Analyzed marketing campaigns & provided actionable inputs to improve performance and ROI/CAC/LTV. 3. Implemented heuristic analysis, funnel reviews, A/B tests, & CRO tips that boosted website conversion by upto ~ 30%. 4. Managed & optimised B2B performance marketing campaigns across LinkedIn, Google Ads. Managed €100k+ ad spend budget across multiple platforms, achieving optimized ROIs.

1. Managed entire social media calendar including content creation & post planning on Meta, LinkedIn, Twitter, etc. 2. Managed project lifecycles from brief to execution, delivering reporting, creative direction, and CRM