Aron van der Hijden

Co-founded Sitelucent in 2017 and played a key role in shaping its vision, strategy, and growth towards a leading Digital Shelf Analytics company. Managed all accounting and financial operations, including budgeting, forecasting, and cash flow management. Successfully participated in two major investment rounds, securing significant funding to expand market reach and scale the company. Served as a core member of the management team, contributing to strategic decision-making and long-term planning.

Led data collection from 1,000+ websites across 70 countries, extracting 50+ data points per site to analyze points of sale. Improved data quality through proactive and automated monitoring, validation, and proprietary techniques, ensuring the delivery of reliable and actionable data insights to customers. Managed and mentored the data operations team, optimizing workflows and efficiency. Served as a key member of the management team, contributing to strategic planning and company growth.

Spearheaded the development of Sitelucent’s platform as a full stack developer, utilizing Vue.js, Laravel, PHP, Node.js and MySQL to build robust and scalable solutions. Designed and implemented the platform’s front-end architecture, ensuring high performance, maintainability, and seamless integration with back-end systems. Leveraged AWS Cloud Technologies (e.g., EC2, S3, Aurora, Lambda) to optimize the platform’s infrastructure, ensuring scalability, reliability, and cost-efficiency.

Developed a web-based application supporting a business-critical process at DSM, enabling structured workflows for sample collection registration, analysis tracking, and report delivery to key stakeholders. Integrated the application with LabVantage LIMS, ensuring seamless data exchange and enhanced functionality for sample management. Built the system on IBM/Lotus Domino for web clients, enabling efficient data handling, process automation of critical information across the organization.

Optimized the loading and rendering performance of Philips' digital platforms, ensuring a seamless user experience for customers worldwide across various devices and bandwidth conditions. Focused on shaving off milliseconds of wait time through network optimization, caching strategies, rendering performance improvements, and browser-specific optimizations. Leveraged a deep understanding of the browser ecosystem to implement performance enhancements tailored to different browsers and devices.

Leveraged Adobe Marketing Cloud to enable comprehensive clickstream data collection from 250+ (sub)sites and (sub)brands serving B2B and B2C customers globally. Defined key performance indicators (KPIs) and ensured accurate tracking, reporting, and optimization of data flows. Integrated Adobe Marketing Cloud with marketing automation tools to unify customer interactions across digital touchpoints. Delivered actionable insights through custom dashboards and reports, driving data-driven decision-making.

Ensured smooth and accurate data collection across Robeco’s websites, operating in a highly regulated financial environment with strict compliance requirements. Optimized conversion tracking and ensured key interaction points were logically placed and effectively measured. Leveraged Adobe Marketing Cloud and Tealium Tag Management to manage and streamline data flows. Integrated analytics into agile work streams, enabling data-driven decision-making and continuous optimization of digital performance.

Leveraged Adobe Marketing Cloud to optimize digital performance and redesign clickstream data collection, ensuring accurate and comprehensive tracking of user interactions. Managed clickstream data collection and tracking through Adobe Analytics and Relay42 tag management, while designing and implementing A/B testing strategies using VWO. Generated actionable insights, dashboards, and deep-dive analyses to enhance the customer journey, focusing on conversions for energy contract sign-ups and renewals.

Member of the Global Analytics Team, responsible for setting up and optimizing Adobe Marketing Cloud for data-driven decision-making. Led clickstream data collection using Adobe Analytics, ensuring accurate and comprehensive tracking of user interactions across digital platforms. Built dashboards, reports, and generated actionable insights, later growing into the role of Adobe Analytics Architect. Integrated data feeds between Adobe Analytics and other marketing tools, ensuring seamless data flow.

Innovation and Technology is an interdisciplinary program that integrates engineering with the social sciences, designed to address the complex interplay between technological advancements and their societal impacts. The program emphasizes understanding the social, economic, and ethical dimensions of technology, equipping students with the skills to navigate and shape the broader implications of innovation (in my case related to Computer Science and Engineering).