Atilla Yeteroglu

- Drive the account relations along with all new business activities- Serve Metro AG, Metronom GmbH, Marmara GmbH - Develop innovation and brand strategies across multiple sectors - Create the digital and classical media strategic communication plans - Set the future forecasts and expand the targeted profits - Recruit and manage many solutions partners like production companies, photo-shooting studios, print-houses, architecture companies, digital marketing agencies, etc.

- Manage company’s all brands’ marketing and communication activities leading the marketing team and designers - Reorganize corporate identity and packaging design concepts of approx. 2000 SKU along with new brand innovations - Create, lead and manage the European ethnic market Big Data project under the name MEGAFONI through POS and digital platforms like IOS, Android and web - Create and implement the yearly strategic communication plans along with media planning and budget allocation

- Lead and teach two different classes for ‘Current Issues in Media and Communication’ - Prepare and present weekly modules/topics like Big Data, AI, IOT, AR & VR, Wearable technology, Social Media trends, future prospects, etc. - Consult students for their thesis topics, evaluate and grade them.

- Served many global and local brands with all means of marketing tools: Vaillant Group, Hörmann, Metro Properties, Yamaha, Daikin, Miller, Herbalife, Generali, Imperial Tobacco, Heineken Group, Prysmian Group, CAT, Danone, Barilla, Turkcell, etc. - Managed the advertising agency along with all new business activities - Managed the strategic planning including digital strategy along with selling ideas for all contracted clients - Recruited and managed employees and new talents over 12 years

- Created brand strategies and managed advertising campaigns and marketing activities - Managed client relations for Telecom Italia Mobile, Alfa Romeo, Galatasaray SC, Friesland, Cadbury, Carlsberg

• Create advertising and marketing strategies • Manage the advertising and communication budget • Prepare media and advertising plan • Coordinate and manage the relationship with advertising agency • Cooperate with marketing department for communication events • Support PR activities and promotions

• Create advertising and marketing strategies • Work as a strategic planner for new business opportunities • Manage client relations: Efes Pilsen, Miller, Isuzu, Coca Cola, etc. • Generate market research • Coordinate direct marketing activities and data base management • Work as Lowe & Partners World Wide Representative of Istanbul office

• Generate copy writing and layout production • Generate product and market research • Build creative concepts for products

Marketing & Advertising + Strategic Planning