Augusto Moura

KotaKi is the on-demand digital platform that integrates FMCG brands, middlemen and retailers, with the purpose of generating a smarter, more efficient, more competitive and more satisfied chain. The most progressive businesses will use KotaKi to dramatically alter their investments reach and return, enabling in-store brand activation and B2B commercial transactions in a flexible, efficient and sustainable way. It’s a go-to-market revolution. Join in!

Performed consultancy projects in diversified business sectors: • administrative-financial management model for an architecture studio • go-to-market strategy for an organics farm • nature-related experiences for a lodge in Serra da Bocaina - SP, Brazil • portfolio of experiences for awarding incentive programs for a tourism operator • commercial meetings facilitation for an international digital brand management company prospecting Brazilian customers.

Main local responsible in managing the relationship with the largest account within the Brazilian operation: Unilever.

• Co-operated the design studio, where I coordinated Brand Identity, Visual Systems and Digital Information Architecture projects for clients in a variety of product, service and cultural markets • Designed and validated models of partnership with Contemporary Furniture, Ceramics, Metals, Corian [3M], Carpentry and Landscaping industries and resellers, to edit and distribute products aimed at the Architecture and Decoration markets.

• Developed communication plan that consolidated BIC Evolution as the leading brand in the Graphite Pencil segment [source: ACNielsen] • Established promotional partnership with Unilever, enabling a sampling program that reached 1 million potential BIC consumers • Implemented strategy of adding value to the category through 16 product launches in 2006, of which average selling price was 47% higher than previous year average.

• Aligned the regional Marketing plan to the global strategic operating model, focusing on key programs for growth [+24% sales] • Centralized the production of regional marketing program materials in Brazil, generating savings of 20% in production and storage costs • Migrated production [US > Brazil] of a new product line, achieving cost reduction of 21% • Developed and implemented an annual business plan model with the 21 distributors in Latin America [+25% sales over region's budget].

http://international.espm.br