Avik Das

Played a leading role in building the the CRM tech stack, steer the customer loyalty programs, define operational processes, suggested the need of new Marketing technologies as well as implemented CRM solutions. Prioritize target groups & customer segments or multi-level personalized automated campaigns. Responsible for cultivating relationships with customers worldwide & helping our partners develop their capabilities to successfully use software as a service solution. Drive expansion & contact strategy.

Designed CRM pilot initiatives and evaluated their impact on customer profitability, retention and loyalty. Set a segmentation strategy. Managed client portfolios, sustain business growth & profit. Set up email automation workflows such as welcome/onboarding sequence, cart abandonment, lead nurturing, re-engagement, upsell or cross-sell, feedback, etc. Responsible for onboarding, adoption, Pre-Sales. Drive customer experience & conduct Quarterly business reviews (QBR). Aid in product design & development.

Set up a CRM model and Marketing technology to determine the technical and cross-team requirements and define operational processes. Responsible for the overall quality audits regarding onboarding new customers and providing support when necessary. Ensure that customers get the maximum value out of the product, reducing churn rates. take care of renewals too. Implement new benefits & solutions (from acquisition to retention) & guide customers through an optimal customer lifecycle journey.

Manage loyalty platform implementation and development project, to define business requirements, loyalty capabilities and future needs. I have built customer loyalty and fostering long-term customer relationships by ensuring that customers have a positive experience. Also maintained ongoing customer relationships and networking, implemented success programs, contributed to sales, onboarding and training clients, and minimized churn. Plan CRM measures, build customer journey and develop a reporting landscape