Aylin Santiago

Angestellt, Head of Sales for Finance, Insurance, Telco & Travel - Google Marketing Platform, Google Germany GmbH
Hamburg, Deutschland

Fähigkeiten und Kenntnisse

Digital Acquisition & Marketing
Marketing strate
internation
Customer marketing
Leadership
Blue Chip Experience
Akquise
Online
Display Marketing
Social Media Marketing
Online Vertriebskooperationen
Affiliate Marketing
Performance Marketing
Digitale Markenführung
Digital Business Strategy
Premium Product Management
Product Marketing
Produktentwicklung
Produkt Marketing und Produktentwicklung von FMCG
Aufbau strategischer Partnerschaften
SEO
Suchmaschinenoptimierung
SEM
Mitarbeiterführung
Airport Promotion
Kampagnenmanagement
Email Marketing
Tracking/ Controlling
Marketing & Sales

Werdegang

Berufserfahrung von Aylin Santiago

  • Bis heute 5 Jahre und 2 Monate, seit Juni 2020

    Head of Sales for Finance, Insurance, Telco & Travel - Google Marketing Platform

    Google Germany GmbH
  • 1 Jahr und 8 Monate, Nov. 2018 - Juni 2020

    Senior Sales Consultant, Google Marketing Platform, DACH

    Google

  • 1 Jahr und 7 Monate, Apr. 2017 - Okt. 2018

    Director, Global Digital Marketing

    American Express Services Europe Limited, London, UK

    • Center of Excellence for Member Engagement • Responsible for delivering profitable billings growth from existing Customers across 9 markets including Canada, Mexico, Singapore, Australia, New Zealand, Hong Kong, Japan, India and UK

  • 1 Jahr, Mai 2016 - Apr. 2017

    EMEA Digital Acquisition & Marketing Strategy Manager

    American Express Services Europe Limited, London, UK

    • Digital transformational growth for the consumer card business across 9 markets in Central Europe • Enterprise Digital Test Pilots • Maximized conversions across channels, products and improved user experience

  • 2 Jahre und 5 Monate, Dez. 2013 - Apr. 2016

    Team Leader & Head of Digital Acquisition, Germany and Austria

    American Express Services Europe Limited, Frankfurt, DE

    • Digital Marketing and F2F Sales & Channel Innovation - Germany & Austria • Pushed big volume sales activities to acquire new customers • Responsible for digital channels, direct sales and new channel development • Team Leader and Coach of external Direct Sales agencies and 100+ sales agents • Work on distribution deals with high card potential to enable profitable growth

  • 1 Jahr und 7 Monate, Mai 2012 - Nov. 2013

    Manager, Digital Acquisition, Germany

    American Express Services Europe Limited

  • 1 Jahr und 11 Monate, Juni 2010 - Apr. 2012

    Product Manager, Premium Consumer Cards

    American Express Services Europe Limited

  • 3 Jahre und 9 Monate, Sep. 2006 - Mai 2010

    Brand & Marketing Manager for Skin & Body Care, Fragrances and Cosmetics

    Marbert Cosmetics GmbH

  • 4 Monate, Mai 2006 - Aug. 2006

    Student Assistant in Corporate Brand Management

    AMB Generali Holding AG

    • Project related student assistant in Corporate Brand Management • Research about insurance & financial services for private customers, SME's and Corporate clients • Analyze of the companies own brand portfolio including Generali, AdvoCard, CosmosDirect

  • 6 Monate, Aug. 2005 - Jan. 2006

    Internship in Product Management Cosmetics

    Schwarzkopf & Henkel, Henkel KGaA

    • 6 months full-time internship in Brand and Product Management for Skin Care Brands • Focus on New Product Concept Development for Cosmetic Brands

  • 3 Jahre und 4 Monate, Apr. 2001 - Juli 2004

    Student Assistant in Project & Sales Controlling

    Parsytec Computer GmbH

    • Dual working experience as student assistant in the steel and paper industry about surface inspection systems • Project Management and Project Controlling for the senior management board

  • 6 Monate, Feb. 2000 - Juli 2000

    Student Assistant in Direct Sales Insurances

    Vermögensförderung / Allianz Versicherungen

Ausbildung von Aylin Santiago

  • 2 Monate, Mai 2006 - Juni 2006

    Faculty of Commerce and Accountancy

    Chulalongkorn University Bangkok

    Foreign Direct Investment and Cross Cultural Management

  • 5 Jahre und 10 Monate, Okt. 2000 - Juli 2006

    Betriebswirtschaftslehre

    RWTH Aachen

    Business Administration & Economics: International Management and Corporate Marketing

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Gut

  • Französisch

    Grundlagen

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