Azam Faraji

Lookinsure simplifies insurance As a modern insurance aggregator in UAE Restructured Google Ads architecture (PMax, Search, Display), improving lead quality and quote completion rates by shifting to target CPA bidding. Implemented full-funnel event tracking via GA4, GTM, Meta Events Manager, Smartlook, and Hotjar for customer journey analytics. Generated premium segment leads (AOV > AED 3,000) through segmented, high-intent audience campaigns.

Boosted ROAS by 40% across clients through advanced campaign structuring, bid strategy refinement, and cross-channel optimization (Google Ads, Meta Ads, TikTok, Bing, LinkedIn). Led digital marketing team for client Black & Blanc, achieving consistent growth in paid campaign performance. Improved abandoned cart recovery flow (+5% conversion uplift) and optimized landing pages and creative assets. Monitored trends and market dynamics to proactively optimize ad delivery and improve campaign efficiency.

ncreased revenue by 30% while reducing acquisition costs by 20% through strategic lead generation and multi-channel online campaigns. Designed and executed A/B tests and performance experiments to optimize acquisition funnels. Automated lead nurturing and scoring processes using WebEngage platform. Led and mentored a 5-member marketing team to align marketing operations with business growth goals.

Drove a 50% increase in e-commerce website traffic within 6 months through paid advertising, SEO optimization, and targeted content marketing. Launched and measured multichannel campaigns, applying data-driven insights to refine targeting strategies.

Developed and executed marketing strategies for innovative tech products targeting B2B and B2C sectors. Strengthened customer relationships and built long-term trust, driving client retention and upselling opportunities.