Azer Günes

- Development and implementation of the annual marketing plan, including the entire marketing mix - Cooperation with internal stakeholders and external partners (social media / creative agencies, printing houses) - Monitor nuts & dried fruits market trends, consumer research and competitors’ activities to identify opportunities and key issues to increase brand awareness in Organized Trade.

- Product & Application support for local sales force and customers for Industrial Microscopy - Identification of new business opportunities and new application areas - Developing sales tools for sales force and defining promotional materials - Supporting product launches across EMEA and the implementation of regional strategies and action plans - Providing customer and sales force feedback to the factory for potential product improvements and new opportunities for product development

-Spearheaded planning activities from concept to execution for a flagship event with 25K € budget: created adverts, lead coordination between stakeholders and produced 5 marketing materials -Orchestrated 2 successful service re-launch campaigns: new booklet and marketing materials, internal and external messaging -Used Google Analytics to analyse key digital marketing campaigns for products -Provided administrative support: shipment of marketing materials, replenished materials in marketing archive

- Monthly reported 3.000 customers business insight by analyzing their buying habits and interactivity in online platform - Managed 2 marketing campaigns and communication strategies: direct mail, in-store POS, promotional literature, packaging - Worked with 3 external agencies and managed sales support requests from 40 field sales representatives - Assisted re-branding campaign: coordination of new logo change, marketing materials, internal and external messaging, TV and radio advertisement

- Compiling a report that determines inadequacies of organization and improvement of collaboration between workers - Monitoring 32 workers working time and measuring efficiency of machines in shipment department by using REFA system - Supervised a team of six student interns in the monitoring and measuring process - Presenting the results of the project to top management

Pursuing a Master of Science in Management

Business Administration and Management (Exchange student)

Industrial Engineering , GPA : 3.29 (Based on 4.00 scale)