Barath Venkatesan banumathy

Led LinkedIn marketing campaigns to connect Vietnamese students with Ausbildung opportunities in Germany. Focused on data-driven strategy, campaign optimization, and content creation to boost lead quality, engagement, and conversion. Supported system improvements and cross-team collaboration to enhance marketing performance.

Conducted data analysis to uncover market trends and customer behavior Supported marketing campaign optimization leading to 15 percent higher engagement Built reports and dashboards in Excel and Tableau to guide decisions Collaborated with the marketing team to improve campaign efficiency by 10 percent

In Sunrise Construction, I analyzed project data to improve efficiency and cut costs. I tracked timelines, identified delays, and helped reduce expenses, providing insights that led to better decision-making and smoother project execution •Analyzed engineering processes, found problem areas, and suggested fixes that saved the company 5% each year •Prepared monthly and quarterly reports, helping senior management track important metrics and make better decisions on projects and resources.

My Master's program perfectly combines management, business, and analytics, providing me with hands-on experience in subjects such as Enterprise Resource Planning (SAP), Marketing, Business Controlling, business analytics, machine learning, innovation management, and data management.