Barış Albayrak

Responsible of IAP plans and trade spends of the countries. Creating execution plans & POSM set’s for 20+ countries and 5+ brands. Providing central support in building local trade marketing related capabilities and solutions - via development of IAP, POSM sets, trainings, workshops and participation in building local projects. Creating Trade Marketing development roadmap such as PICOS for 20+ country with differentiated due to country base analysis with building country segmentation.

Department budget planing with analyzing the costs and expenses, budget allocations to be decided. POSM materials year plans to be established and performance tracking for effective field POSM execution. POSM material distribution and ordering project lead. Innovative POSM materials to be found. Responsible for digitalization of the Trade Marketing Operations department.

Collaborating and accelerating with organizations, to create business innovations towards the Sustainable Development Goals (SDGs). Engaging in accelerated learning opportunities that include online and in-person workshops, case studies, company visits and forum discussions.Connecting with other business units and collaborate on innovative projects relative to the companies and industries.

Built 2019 cooler strategy with outlet based targets. Created cooler penetration support strategy to be digitalized with a portal for the sales team. Moved loyalty platform under Salesforce infrastructure, created AI-based rewarding for outlets to enhance execution strategy collaboration between outlet owners and sales team. Built neuro-marketing gamification model under loyalty platform to increase brand message WOM effect and to increase loyalty platform daily usage.

Experienced in Off-trade execution with established ROI based project management and segmentation based strategic planning. CRM portal Efesliyiz.biz management with %80 customer login accomplishment &customer loyalty reach with 15 rewarding campaign via brand story questionnaires and sell-out push actions. Analyzing channel with deep-dive understanding via Nielsen report, SAP sell-out data and field execution reports, to take action at the right region with the right project.

Regional data analysis, occasional activities to reach targeted market share at each region. Region-based CRM-Loyalty actions. Planed and completed field marketing campaigns after conducting preliminary research. Monitoring industry trends and competitor activities, monitored and reported field marketing campaigns weekly/monthly on the status of field marketing activities Monitored sales team field executions and conducted executions via PICOS regional approach, big data analysis via Nielsen&Sell-out data.

Schedule meetings and presentations with customers Create, plan, and deliver presentations on company products Track all sales activities in the company SAP system and keep current by updating account information regularly Negotiate investment contracts with customers POSM execution via PICOS Tracking daily area sales budget Develop strong, ongoing relationships with customers Coordinate with other team members and departments to optimize the sales effort