Bastian Steineck

Development and independent implementation of the PR strategy for DACH with full budget and external relationship responsibility, including: – Independent organization & implementation of media events & presentations, content creation & publishing opportunities – Writing, editing and distributing press releases & media toolkits – Ongoing service for media and influencer contacts as well as media training for spokespersons – Cross-functional projects, such as asset positioning & publishing strategies

Strategic development and execution of Google’s footprint on social media within the market from a content and community POV, including: – Lead the launch of smartphone Pixel on owned & earned channels – Production, curation & distribution of content pieces for owned channels (both organic and paid), including briefing & budgeting agencies as well as influencers & content creators – Measuring & reporting of all effort and translation of data into recommendations for revising campaigns of the wider team

in charge of content and community on Social Media for clients such as adidas Football DACH, Karstadt Sports and DOSB; strategic consulting and development; project management; social listening and reporting.

In charge of all external communication for selekkt.com, a marketplace for up-and-coming designers, including: – Writing, editing and distributing press releases and media toolkits – Providing ongoing service for relevant design, lifestyle and zeitgeist media – Cooperations with events or physical pop-up spots and establishment of a partner network – Setup and further development of social media channels – Onboarding of relevant blog / influencer contacts

Abschlussarbeit: "Kritischer Medienjournalismus im Zeitalter der Digitalisierung" (1,3)