Bereket Kessette

Sales Strategy Execution: Developed and implemented growth-focused sales plans aligned with Dellyna’s mission. Team Leadership: Recruited and led a high-performing team. Client Growth: Expanded the client base by identifying opportunities and strengthening relationships. Ad Spend Optimization: Maximized reach through strategic allocation across Google, Facebook, Instagram, and LinkedIn Ads. Market Presence: Led targeted campaigns to boost brand awareness.

Pipeline Management: Built and maintained a dynamic sales pipeline, driving growth in retail, software, and eCommerce. Consultative Sales: Engaged prospects strategically with tailored solutions, partnering with C-Level executives. Go-to-Market Strategy: Developed targeted market for key segments. Account Growth: Upsold and cross-sold solutions to expand existing accounts. CRM & Forecasting: Managed sales data, forecasting, and strategic planning. Contract & Tender Management: Secured high-value deals.

Go-to-Market Strategy: Developed and executed market entry plans to drive growth. C-Level Engagement: Built strong relationships to influence sales. Project Analysis: Assessed project potential for ROI alignment. Customer Acquisition: Partnered with teams to secure new clients. Forecasting & Planning: Led strategic account planning and forecasting. Sales & Pipeline Management: Managed high-volume pipelines and CRM data. Upselling & Cross-Selling: Expanded revenue within existing accounts.

Customer Acquisition & Retention: Won new clients and built lasting relationships, ensuring high retention. Upselling & Cross-Selling: Increased revenue by aligning customer needs with Akamai solutions. New Business & Contract Negotiation: Drove opportunities and secured favorable agreements. Pipeline Management: Maintained accurate forecasts to guide strategic decisions. Renewals & Expansion: Ensured seamless contract renewals and growth.

New Customer Acquisition: Identified and closed high-potential leads, expanding Akamai’s client base. Upselling & Cross-Selling: Drove revenue growth by aligning customer needs with Akamai solutions. Business Development: Proactively pursued and closed new opportunities, ensuring customer satisfaction. Pipeline Management: Maintained a robust pipeline with accurate forecasting. Team Collaboration: Worked cross-functionally to maximize customer success and retention.

Strategic Account Growth: Developed account plans to expand relationships and drive growth. Consultative Management: Delivered tailored solutions, enhancing satisfaction and long-term partnerships. Pipeline Management: Nurtured existing accounts for steady growth and accurate forecasting. Renewals & Expansion: Negotiated renewals, upsold, and cross-sold to maximize value. Cross-Functional Collaboration: Worked with internal teams to enhance customer success.

New Business Acquisition: Drove revenue growth through strategic prospecting and lead generation. Solution Selling: Matched customer needs with Citrix solutions, ensuring long-term relationships. Sales Expertise: Applied deep product knowledge and sales methodologies to qualify, negotiate, and close deals. Sales Cycle Management: Managed end-to-end sales, ensuring seamless engagement. Lead Generation: Exceeded targets via cold calling. Forecasting & Reporting: Provided accurate sales insights.

Business Development Leadership: Led the team, driving new growth opportunities and supporting management. Solution Positioning: Engaged prospects to position Salesforce solutions and qualify needs. Lead Generation: Managed lead qualification and pipeline growth. Outbound Sales: Drove new business via prospecting. Sales Collaboration: Worked with core teams to identify opportunities. Mentorship: Trained and coached new staff.

• Meet and exceed defined quarterly and annual sales quota • Assist with accurate forecasting and weekly reporting to management • Maintain database of renewal activity and prepare forecasts of maintenance renewal bookings. • Obtain a clear understanding of BMC Software Inc. products and support value proposition • Understand customer purchase and renewal history • Co-term customer renewals when appropriate • Collaborate and cooperate with Field/Inside Salesforce

Lead Generation & Sales Pipeline: Successfully acquired leads in DACH markets through targeted campaigns. Territory Strategy: Developed and executed sales strategies to drive revenue growth. Inbound Sales: Lead qualification & customer engagement. Sales Management: Managed the entire sales process. Needs Assessment: Matched solutions through deep product knowledge. Cross-Selling: Increased revenue via partner networks. Relationship Management: Strong negotiations & customer retention.

Main study with focus on marketing, political economics, methods of empirical economic and social research, media law, competition and consumer-protection law, communication and media design, Economic statistics, mathematics, accounting, political economics, business management and sociology