Bernd H. Sckell

Full responsibility for sales, marketing, P&L and operations. Elaboration of market and customer-centric growth strategies. Steady monitoring of operative results to assure overall company targets. Re-orientation and re-organization of operational process and structure to better adapt to challenging market needs and business evolutions.

Full responsibility for sales, marketing, P&L, operations, HR, supply chain and after sales service for the brands Bovet, Maurice Lacroix and Glycine. Elaboration of market and customer-centric growth strategies driving targeted sales. Steady monitoring of operative results to assure overall company targets. Elaboration of differentiated “go-to-market” strategies. Re-orientation and re-organization of company process and structure to better adapt to challenging market needs and business evolutions.

Overall responsibility for wholesale/retail, marketing and P&L in key markets Austria & Switzerland (20% of worldwide turnover). Overall lead of wholesale distribution and 35 retail boutiques. Strategic and operational alignment of company according to budget requirements. Build up of new organisational efficiencys and synergies. Very structured and KPI guided sales distribution. Permanent improvement of retail and wholesale results with regard to cost and space optimisation and service standards.

Effective and consequent implementation of change projects and growth strategies. Successful brand re-positioning and elaboration of new communication strategy. Complete reorientation and development of product portfolio towards premium positioning. Close cooperation with sales, marketing and product development. Close monitoring and improvement of structures, process, cost and profitability. Set-up of problem-solving and decision-making mindset within organization. Direct reporting to executive board.

Overall responsibility for sales, marketing, P&L and after sales service. Build-up of new organisational efficiences and synergies in Central Europe region. Customer-centric business development and targeted market expansion achieving overal company targets. Realignment of distribution with regards to new premium positioning of brand. Development of a new partnership programs. Complete modification of after sales service center improving service standards and cost efficiency. Direct reporting to CEO.

Overall responsibility for sales, marketing and profit & loss in Northern Europe. Build up of a new organisational structure for Northern Europe buidling efficiences and synergies. Achievement of double digit growth according to budget requirements. Targeted business development and market expansion meeting company growth objectives. Direct reporting to CEO.

In charge of all marketing and public relation activities in the fragrance and skin care segment of the top selling division "Produits Publics" of L'Oréal. Succesful product launches achieving top 5 rankings within the Douglas distribution. Close collaboration with leading creative, media, PR and market research agencies. Direct reporting to head of marketing.

Internationales Management, Marketing, Finanzen

Internationales Management, Marketing, Finanzen