Bernd Hesse

Angestellt, Executive Vice President (EVP); Marketing & Business Development, Lambda Networks

San José, United States of America


Summary • International Marketing professional wi
Program Management
and Product Management • Entrepreneur who has succ
built organizations
and consulted industry-leading companies • Achieve
WDM PON) flavors for FTTx (FTTH
Established international BASE (Broadband Access S
Organized and managed BASE workshops at major indu


Professional experience for Bernd Hesse

  • Current 11 months, since Nov 2022

    Industry Advisor

  • Current 11 months, since Nov 2022

    Executive Vice President (EVP); Marketing & Business Development

    Lambda Networks

  • Current 2 years and 6 months, since Apr 2021

    Chief Marketing Officer (CMO)

    Broadband Forum

  • Current 5 years and 7 months, since Mar 2018

    Board member Broadband Forum


  • 1 year and 1 month, Nov 2021 - Nov 2022

    VP Global Business Development

  • 5 years and 3 months, Aug 2016 - Oct 2021

    Senior Director, Technology Development


  • 2 years and 3 months, Jun 2014 - Aug 2016

    Head of Transport and Access Solutions


    Responsibility for Fixed Access and Metro Transport Solutions including wireless backhaul

  • 1 year and 3 months, Apr 2013 - Jun 2014

    Executive Director (Office of the CTO CU AT&T)


    Provided leadership and hands-on management of the Customer Unit team comprised of Sales, Operations, and Analytics, to provide day-to-day campaign oversight and management for inside and outside customers receiving wireline access solutions. Key Accomplishments: • Identified, managed, and maintained strategic partners for North America, resulting in an increase in sales of $1+ million.

  • 4 years and 9 months, Aug 2008 - Apr 2013

    Senior Director Strategic Business Development at Ericsson


    Identify and develop worldwide market opportunities with major carriers and enterprises in the Broadband Access and point to point Ethernet access market, leveraging DWDM PON technology •Developed market entry strategies and requirements for the U.S., Japan and EMEA •Managed, maintained and signed up new channel partners for North America •Responsible for first commercial sales in EMEA and North America •Founder & Chairman WDM PON Forum

  • 3 years and 2 months, Jun 2005 - Jul 2008

    Vice President Marketing and Business Development at Novera Optics Inc.

    Novera Optics Inc.

    Member of Novera Optics Executive team, responsible for worldwide Marketing and Business Development for optical Ethernet access product lines •Instrumental in M&A activities which resulted in a successful acquisition by LG Nortel •Identified worldwide market opportunities with major carriers and system suppliers: - North America: AT&T, Verizon, Cablevision, Bell Canada; Nortel, ADC, Cisco - EMEA: DT, Arcor, BT, TI, FT, KPN; Alcatel - Japan and Asia: NTT, KDDI, YBB, TEPCO, StarHub

  • 1 year and 6 months, Jan 2004 - Jun 2005

    Director Marketing Optical Business Unit at Centillium Communications

    Centillium Communications

    Responsible for high performance System on Chip (SoC) Ethernet PON and transceiver product portfolio •Built and led Optical BU Marketing team, including Application Engineering, Product Management and Product Marketing. Resulted in a new multi $M annual revenue stream. •Responsible for product roadmaps, competitive analysis, demand forecasts, product launches •Worked closely with worldwide sales to promote product portfolio to customers and carriers •Built business relationships with customers and Netwo

  • 1 year and 8 months, Feb 2002 - Sep 2003

    Co-founder, VP Business Development and Marketing at Fiberzone Networks

    Fiberzone Networks

    I led Marketing and Business Development activities of Israel based start-up developing Managed Optical Distribution Frames for Metro and Core applications. I directed product introduction, market development, partnership, and market validation. Key Accomplishments: ~ Raised $3M in funding (closed A-round in September 2003).

  • 11 months, Apr 2001 - Feb 2002

    Director Business Development at Opthos Inc.

    Opthos Inc.

    I proudly drove Opthos into the optical marketplace worldwide! Key Accomplishments: ~ Introduced Opthos solution to major Tier 1 carriers worldwide (Deutsche Telekom, France Telecom, British Telecom, Telefonica, Telecom Italia, Storm Telecom, Arcor, Versatel, COLT, Worldcom, Cable & Wireless, KPN, KPN Qwest and Portugal PTT) which resulted in participation in RFIs/ RFPs.

  • 2 years and 3 months, Jan 1999 - Mar 2001

    Optical Business Development Manager at CISCO

    Cisco Systems

    CISCO Systems, San Jose, CA I drove features, seeking new business opportunities, and building relationships in the optical realm; supported marketing and sales teams in EMEA, APAC, and Latin America. Key Accomplishments: ~ Introduced and drove Lab trials of initial SDH platform into major European Tier 1 operators (Deutsche Telekom, France Telecom) ~ Selected as a member of the EMEA CTO virtual team, which developed the optical market entry strategy (SDH Product line). see less

  • 9 years and 3 months, Dec 1988 - Feb 1998

    Dir. Marketing Support & Business Management Ericsson Raynet


    • Led sales training and developed sales support material for multi ATM based cable modem • Organized and led company exhibition activities for 1997 Western Cable Show, • Developed strategy and led the successful implementation of approval process for Deutsche Telekom FTTH deployment of 1.6 million lines and generating $350 million in revenue • Managed interface between customer and Raynet, ensuring no penalties and full market share. • Contributed network designss to proposals for multiple carriers le

  • 3 years and 9 months, Apr 1985 - Dec 1988

    Product Manager

    Philips Communications Industry AG

    Responsible for ISDN picture phone, videoconference, 64Kbit/s and 2Mbit/s audio/video CODECs

Educational background for Bernd Hesse

  • 5 years and 3 months, Nov 1979 - Jan 1985


    Universitaet Siegen


  • German


  • English



Interested in new opportunities in Europe.


- Digital Fotografie - Fishing - Traveling

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