Brian Ballek

Ensure superior customer support by identifying issues, devising solutions, and liaising with Sales, Engineering, Manufacturing, Technical Support, and Accounting to quickly achieve their successful implementation. Administer and constantly improve numerous cloud-based IT systems including email, voicemail, customer relationship management, file sharing & collaboration, website/content management, event management, and virtual payment gateway.

Provided strategic consulting services and policy advocacy for clients in the energy storage industry. Duties included proposals, customer presentation materials, product management, policy research and analysis, and event planning.

Strategic decision support for Phoenix Solar's CEO and Executive Board. Duties included market research, anaylsis, financial modelling, and the formulation of strategic recommendations and attendant action plans. Focus areas included eMobility, identification and evaluation of new potential markets, market entry strategy, and the timing and impact of PV grid-parity.

Provided strategic support for the CEO, CTO, and COO. Duties included creation of business planning tools, conducting sales-planning cycles, market research projects, competive and purchasing strategy, process improvement, & governmental affairs. Special projects included carbon-footprint reduction and industy lobbying.

Definition and management of an integrated service for ordering photographic prints via the Internet; conception, definition, and prioritisation of new products and features; determination of customer segments and pricing policy; coordination with other departments including engineering, logistics, corporate marketing, accounting, and customer service; presentation of new products, processes, and selling strategy; analysis and reporting of unit- and revenue-growth.

Revenue generation through systematic recruiting, development and supervision of large system integrator-partners in Germany, Austria, and Switzerland; opening new market segments; creation of regular opportunity- and revenue forecasts.

Definition of Web- and WAP-based applications for consumers and small businesses; creation of marketing plans, business plans, and revenue models; presentation of the product line and company strategy to existing and potential investors; responsibility for analysis of products, markets and competitors.

Definition of new products and coordination of cross-functional product teams; determination of customer segmentation, marketing strategy, and marketing mix; creation of competitor- and market analysis; negotiation of yearly sales targets; responsibility for a marketing budget of $70K; presentation of products and strategy to customers, journalists, and industry analysts.

Execution of software training courses for Windows und Macintosh software. Performed over 100 trainings at large customers such as the US Postal Service; trained over 1200 users and received an average rating of 1.4 (European scale).

Management of marketsegment-specific marketing programs for personal information manager (PIM) software; development of marketing strategies and sales & marketing materials; responsible for technical writing and technical support.

Global Marketing Management of Technology