Britta Schnabel

Brand responsibility for Filorga Médi-Cosmétique in Germany - Strategic planning of all online & offline marketing efforts, budget planning, PR and media planning - Planning, preparation and follow-up of new product launches. Implementation of trade marketing activities - Sell-in / sell-out data analysis as well as market insights and benchmark analysis - Reporting / communication with HQ - Demand planning and local development of POS and promotional materials

Brand responsibility for Laura Biagiotti Parfums and Salvatore Ferragamo Parfums (GER+AT) - Strategic planning of all online & offline marketing efforts, budget planning, PR and media planning - Planning, preparation and follow-up of new product launches. Implementation of trade marketing activities - Sell-in / sell-out data analysis as well as market insights and benchmark analysis - Reporting / communication with HQ - Demand planning and local development of POS and promotional materials

Brand responsibility for Comodynes, Gianfranco Ferré Parfums, La Martina Fragrances, and Mandarina Duck Fragrances. Strategic planning of marketing efforts, marketing budget planning, PR planning, implementation of trade marketing activities, product planning, and reporting/communication with headquarters. Support of brand managers - implementation of trade marketing activities for Laura Biagiotti Parfums, Salvatore Ferragamo Parfums, Trussardi Parfums and Filorga Medi-Cosmetique.

Support of brand managers - implementation of trade marketing activities for Laura Biagiotti Parfums, Salvatore Ferragamo Parfums, Trussardi Parfums and Filorga Medi-Cosmetique. Forecast planning for standard assortment, new launches, promotional material. Planning and implementation of incentive programmes. Analysis of sales and market data. Planning of sales conferences.

Brand: Guerlain Main responsibilities including planning and organisation of events & promotions, creation of direct mailings, coordination of the brand’s Facebook activities and CRM activities, preparation of sales presentations, support of the Product Management and Training Departments.

Division: Aramis & Designer Fragrances Main responsibilities including sell-in and sell-out analysis, market share analysis, price analysis, preparation of sales presentations and documents, organisational tasks, support of the field sales team, organisation and planning of POS activities.