Bryan Chen

Managing MSI sales channels in the MEA (Middle East/Africa) region, and set up channel specific sales/marketing programs and local activities to achieve sales targets for gaming/esport products, covering motherboards, graphic cards, monitors, keyboard, mouse, gaming desktop, and other gaming solutions.

. Managing channel development for EMEA/North America Region . Co-ordinating regional SI/VAR and company resources to win local telematics projects/tenders . Working with strategic partners and offer a total solutions to local SI/VAR . Conducting OEM/ODM projects according to customers' RFQ/RFPs

. Established sales channel in South East Asia and set up programs to achieve sales targets with execution plans for ODD and Solid State Drive (SSD) products . Supported distributors to manage adequate inventory to keep the channel healthy . Used product and price differentiations to minimize any channel conflicts . Worked with distributors/IPC partners to approach and enter local government or SI tenders . Executed affective marketing programs and events the increase local brand exposure

. Built up sales channel in APAC and support partners to achieve sales targets with execution plans . Helped distributors to manage adequate inventory to keep the channel healthy . Using product and price differentiations to minimize any channel conflicts . Worked with distributors to approach and enter local government or SI tenders

. Managed the South Eastern Asia and Middle East Region and achieved higher market share with comprehensive sales and marketing plan . Effectively performed budget control and maintain higher margin for the entire product mix of phones, navigation devices and PDAs . Survey proper partners in detail for distribution/project/reseller channels . Sourced and evaluated 3rd party solutions/hardware strategic partners . Successfully supported partners to assess and complete local or government tenders

. Efficiently organized market research on European, Asian, and American markets for future strategic plans on 3G antenna remote monitoring system and related products . Evaluated customer type and channel in the telecom industry and allocated the company resources efficiently . Fast response to market information and collected customers’ requests for developing new products and features . Assisted partners professionally (antenna vendor or local distributor) to attend and win the tender

. Accurately evaluated the market status and acceptance for new products (high end mouse/computer bags) . Worked closely with industrial designers and acted as the communication bridge between the designer and the OEM/ODM manufactures . Successful sourced OEM/ODM manufacturing partners to find the one provides best C/P ratio . Well allocated the company’s and strategic partners’ resources to achieve goals in product cycle

. Collected market information and provide the info to the PM team product research . Performed channel management effectively in Eastern European region . Successful assisted partners (SI, VAR, DISTI) to participate the government or local tender . Prepared effective sales kits for partners to introduce new products into the market . Well organized seminars with chip vendors and local distributors to promote new products . Acted as the coordinator for Eastern European Road-Show