CHEILA BIALLOWONS

 Account management, sales and customer success of 30 Brazilian retailers on pharma retailer, grocery, fashion and fast food for Martech (marketing cloud, loyalty management, data cloud and commerce solutions). Generating leads on green field and identifying upsell and cross-sell opportunities.  Proven track record on FY25 sales quota achievement in 250% and 100% renewal target in 9 months.

 Management of the entire sales cycle, from generating leads to closing deals, on Retail segment in the Brazilian territory for the Top 40 Strategic Accounts. Oracle’s Account Leader to Americanas S.A, the biggest retailer in Brazil, overseeing all Oracle’s solutions in the customer (CX, HCM, ERP, TMS, WMS, Planning & Assortment), coordinating team members to one approach on Americanas.  Proven track record with quota target was achieved on the 6th month of FY23.

 Account management and selling to the 120 top ecommerce advertisers in Retail, Travel, Classified, Financial, Automobile and Education segments. Responsible for 70% of LATAM revenues.  Building strategic relationship and negotiation of long-term joint business cases in partnership with publishers in the Latin American market, which includes Facebook and Google.  Develop of activation plan in collaboration with the main stakeholders, solution architects, partner marketing managers and supporting teams.

 Conception and implementation from scratch of the digital business unit (process, rate cards and go-to-market definition) and management of the full sales cycle with publishers, digital agencies and advertisers.  Market relationship and representative of IBOPE at market associations: ABRADi and IAB, where she was elected to be president of the Market Metric’s and Research Committee in 2013.

 Go-to-market strategy and sales for agencies and advertisers, in addition to alliance and commercial agreements with publishers.  Campaign media planning in different commercial models (from awareness to conversion funnel)  Full business and technical implementation of Eyeblaster (now Sizmek) in Latin America: pricing, go-to-market strategy and full sales cycle management. Recruitment, hiring, training and team management.  Institutional marketing plan and implementation, company’s public speaker.