CHUTHA LAOVORAVIT

Job scope is also including channel strategy development and initiating activities in retail account as a part of Joint Business Plan. To grow market share, ASP and increase Brand and Product visibility in retail space. Ensuring Trade & Consumer promotion are implemented successfully within given budget and coordinate such activities between distributor and retailers. To drive Operator strategy with specific Nokia's solutions strategy through Device, Software and Service. These consist of activities within

Key tasks: - Ensure category strategies are planned and deployed in a locally relevant way by working with SEAP marketing team - Marketing-GTM (Go-To-Market) coordination and alignment in Sales Unit, Retail & Merchandising team. - Interface and provide regular marketing related feedback to SEAP marketing team - Analyze Nokia product portfolio and consumer target to develop media strategy “ATL” with media agency - Plan and implement local tactical campaign “BTL” (activation) with advertising agency - Ensure

To work closely with global program team to launch new device, managing product portfolio and product life cycle management. To co-ordinate with country team in APAC for product testing, operator test acceptance, SW testing, Variant creation (Operator variant, Country variant) and Product customization.

My roles as a part of area multimedia business group, I am responsible for reaching volume target, revenue target of NOKIA Nseries and NOKIA Accessories. To develop, define and implement GTM (Go-To-Market plan) that effectively drive sales through existing distribution channels and new channel distribution. Define, prioritize, and create consumer experiences roadmap for local markets, which will involve value based selling – creating key selling points around integrated experiences-multimedia computer offer