Can Askin

- Leading a team of 5 marketing professionals. - Managing all aspects of the brand including digital marketing, traditional marketing, event management, employer branding and internal communications. - Designed and implemented marketing strategies to target three different B2B segments: Enterprise, SME and channel partners. - Managed the brand integration and strategy alignment of Vargonen, a cloud services provider targeting both B2B and B2C, acquired by Eclit in September 2022.

Led all pricing and feasibility analysis processes with a team of 3 marketing specialists. Analyzed large amounts of customer data to identify patterns and growth areas that led to innovative and sustainable revenue generating solutions for all segments (B2B, B2C, acquisition, churn, digital channels, premium, youth). Improved product strategy by highlighting opportunities and risks through in-depth business case analysis and forecast models.

Led all pricing and feasibility analysis processes with a team of 3 marketing specialists. Analyzed large amounts of customer data to identify patterns and growth areas that led to innovative and sustainable revenue generating solutions for all segments (B2B, B2C, acquisition, churn, digital channels, premium, youth). Improved product strategy by highlighting opportunities and risks through in-depth business case analysis and forecast models.

Product manager for Salla Kazan (Shake & Win), Turkcell’s award-winning loyalty program. Designed, implemented and managed the program from launch until 2019, having reached 13 million monthly customers with a 4x growth in 3 years. Assisted Turkcell’s customer retention (churn rate decreased by 40%) and revenue targets by turning insights and data into loyalty and growth. Launched 4 ATL media campaigns.

- Revenue management of mobile postpaid consumer business (which has grown at a CAGR of 18% between 2014-2019 and comprising 75% of all mobile revenue), including annual operating plans, best estimate forecasts and revenue growth strategies with regular C-level exposure. - End-to-end management of postpaid customer lifecycle (offer design, pricing, feasibility analysis, coordination of technical teams, legal and regulatory compliance, offer launch, coordination of marketing communication).

- Managed strategic content partnerships with third-party institutions to create long-term value and growth for the company (commercial negotiations, contracts, implementation, launch and follow-up). Revenue through third-party content grew 2.5x, diversifying company’s revenue sources. - Designed the Learning Analytics System which analysed end user e-learning data to increase usage rates. The system was positioned as an add-on product to the portfolio and paid back the development budget in 3 months.

- Managed the accounts receivable process and trade relations with over 120 pharmaceutical warehouses. - Designed and managed monthly sales campaigns for flagship products to meet annual sales targets. - Participated in global projects for improvement of the account receivable processes of the EMEA region.

- B.S. in Mechanical Engineering with Full Scholarship - GPA: 3.00 - Dean’s Honor Roll - Elective courses from marketing, economics and business law