Carl Larson

Primary marketer responsible for ensuring visibility for WDPRO's most essential portfolio of apps, including My Disney Experience Walt Disney World, Disneyland Paris, Disney Cruise Lines, My Disney Store and others. • ASO (App Store Optimization) for WDPRO app offerings • Day-to-day usage of Adobe Marketing Reports and Analytics (AKA Omniture, AKA SiteCatalyst), Adobe Marketing Cloud, Adobe App Analytics, Adobe ReportBuilder, Conductor Searchlight, Distimo, Apptentive, MobileDevHQ.

Part-time lecturer for BBUS431 eMarketing, covering all aspects of online marketing. Class curriculum includes how to critically analyze new marketing models; study how firms can effectively leverage new technology and maximize long-term profits. In addition to online marketing theory, coursework is tailored towards increasing students' employability and practical business skills, to enable graduates to hit the ground running in their career field of choice.

Speaker Coordinator for the largest and longest professional marketing association in Washington State, local chapter of the national American Marketing Association. * Manage speaker logistics, including their presentation materials, communications * Help ensure 2013 Pulse Awards function properly * Help promote events, assist with sponsor outreach

SSN Secretary, coordinating communications between the organization's board and membership.

Manage SEO, PPC & ORM campaigns for local and national businesses driving new sales using Internet marketing. 5 FTE, 30+ clients. Client list of dozens of local firms, national market research companies, international businesses, and charitable non-profits. Individually Google Analytics and AdWords certified, company is Google AdWords and Engage certified.

Temporary contract position to cover for head SEO out on maternity leave. In addition to providing SEO and SEM services for GLG's clients, provided additional responsibilities included: • Ensure Search services are properly represented in responses to RFPs • Develop processes to ensure Search services utilize best practices and allow rapid scaling • Institute departmental training/education processes • Improve GLG's internal marketing initiatives

Hired as Site Conversion Manager, promoted to Affiliate Manager within four months. Brought data-driven focus to existing microsite management and affiliate traffic management efforts. Created and reported deliverables to C-level supervisors.

SEO (Search Engine Optimize) blog posts, blurbs and other pages. Research most effective keywords and how to seamlessly incorporate into existing copy. Track and analyze current rank of company pages on Google. Create and optimize PPC (AdWords) campaigns using Editor and Analytics. Test and improve CTR (Click Through Rates) using A/B testing of ad copy and landing pages. Create social media linking strategies and implement.

Trained in specialized engineer equipment and techniques in Bamberg, Germany. Promoted to Operations Command at commander's request, where managed personnel database. Promoted to E-4 and completed contract with Honorable Discharge. • Provided leadership for squad of 8 soldiers • Winning team - 2002 Engineering Qualification Tables in Grafenwoehr, Germany • Trained 4 incoming team members on specialized engineering equipment • Locally sourced parts and equipment for unit in Kuwait and Iraq

Search Engine Marketing, HTML email creation, SEO, internet copywriting

Internet marketing