Carla Feely

• Opened the first non-U.S. Extreme Pizza in Ireland. Hired and managed 30 staff. Managed marketing, promotion, customer relations, human resources, finances, and online ordering system. • Marketed the brand in Europe including press releases, radio and magazine interviews, franchise associations and trade shows. • Conducted focus groups before and after restaurant opening in order to assess the brand strengths and weaknesses for entering a new market, design pricing, marketing and pricing.

• Manage and execute competitive benchmarking in the UK and France including pricing, merchandising, in-store marketing, quality, fashion direction, in-store experience, product differentiation and promotion. • Present suggested strategic initiatives to Gap senior managers after every project. The majority of suggestions have been implemented, resulting in higher regular-price sell-through, market specific merchandising strategy, faster inventory turns and increased GMROI.

• Manage Women’s Denim, Twill and Corduroy assortment for Europe, Africa and the Middle East. Charged with partnering and communicating with affiliates in each country to determine business objectives, partnering with design to meet these objectives and strategically assorting the line. • Led the Women’s supply chain team – fabric, finishing, sundries and costing – in order to produce the assortment profitably and on time. Negotiated contracts with factories. • Responsible for launch of 2 new concepts.

• Manage Women’s Denim, Twill and Outerwear for the Japan Market. Charged with strategically assorting the line, formulating the business strategy and partnering with design, marketing and visual. • Manage cross-functional team of design, production, tech services (garment construction), visual, planning and distribution. Act as a liaison with marketing. • Continue to act as the expert on Gap pricing and brand positioning globally.

• Charged with devising a global brand positioning and pricing strategy for Gap Brand merchandising. • Traveled to Gap-brand markets twice annually to analyze competitor’s product, merchandising, pricing and store-experience. Presented clear merchandising recommendations and competitor overviews to all merchants quarterly. Recommendations were implemented resulting in improved profitability and GMROI. • Led communication between merchants and market to react to business trends and challenges.

• Led cross-functional team of design, production, visual, planning and distribution. Managed OTB. • Devised a strategy to react to customer feedback and shopping habits and presented to CEO Mickey Drexler – strategy was adopted and resulted in increased Average Unit Transaction in Girls Division. • Designed and implemented a strategy to increase returns per size resulting in $1.4 million in savings and improved GMROI.

• Designed and proposed a strategy to senior leadership team, which was implemented in Q4’99, to transfer merchandise from Gap to Gap Outlet resulting in 60 days faster speed to market, $930,000 per year savings and an NPV of $3.9 million.

• Member of the Price Risk Management Committee which generated over $100 million in FY’97. • Authored and presented extensive analysis regarding BHP operations, price risk management and market conditions to senior executives quarterly. • Managed Copper Marketing Information team.

• Managed sales and marketing reimbursement for Martinelli Beverages in Indonesia, Hong Kong, Malaysia, Thailand, Japan, and Canada.

• Assisted the Vice President of Finance of Sigdo Koppers. • Used bilingual and bicultural skills to manage financial contract negotiations between Sigdo Koppers and Bechtel, Inc.