Carlos Miranda

Directed a €180M business, spearheading regional growth across Europe, Latin America, the Middle East and Africa, in the Industrial Process Control and Automation sectors. Led 14 General Managers of multiple sales subsidiaries and 2 indirect Channel Sales Managers. Increased European business by 42%, growing revenue from €120M to €170M. Achieved 70% growth in Latin America, expanding sales from €5M to €8.5M. Successfully expanded the Middle Eastern market by over 30% within the first year of leadership.

Managed the global sales of the company on industrial communication protocols, particularly in IO-Link, WirelessHART, EtherNet/IP and Profinet. Led 4 Business Development Managers. Led the Marketing development & promotion of new products, with highlight to their Asset Management and Device Configuration tablet for hazardous areas – the best seller of the company to date. Member of leadership team for the IIoT strategy definition and implementation for the company, with highlight to their platform Netilion.

Led marketing & sales for North America, Latin America, and Europe, specializing in process control solutions for industries like Oil & Gas, Power & Renewable Fuels and Mining. Participated in the sales of the largest WirelessHART projects of the group to that date (in the United States, in Brazil and in Russia). Implemented the weekly “Breakfast Learning” sessions to the Marketing & Sales team.

Managed the International Sales activities of the entire company. Led the 8 General Managers of all the company’s sales subsidiaries around the globe. USA, (covering USA and Canada), Mexico, United Kingdom, Germany (covering DACH region), France (covering France and Maghreb region), Netherlands (covering BENELUX region), China and Singapore (covering Asia Pacific and Oceania), as well as 6 Regional Business Development Managers, covering Europe, Middle East, Africa and Latin America.

Focused on industrial field instrumentation sales, developing key accounts and indirect sales channels in Europe, the Middle East, and Latin America. Main achievements were setting a private label agreement for field instrumentation in Russia, for the lowest temperature certified pressure and temperature transmitters and leading the sales of innovative systems for washing windows of cruise ships to the Italian largest builder.

Spearheaded the business development for field instrumentation and process control and automation solutions, driving market penetration in Eastern Europe and Southern Africa. Main achievement was the sale of the world’s highest technological underground gas storage facility utilizing Foundation Fieldbus control systems with fully instantiated decentralization, for NIS, in Serbia.

Led the international sales efforts of the company in the Sugar, Ethanol and Bioenergy sectors across multiple regions, with a focus on emerging markets in Asia, Africa, and Oceania. Main achievement was to lead the collaboration with Austcane (by the Department of Climate & Energy of the Queensland Government), for a 250M USD Ethanol & Bioenergy plant in the Burdekin region.