Cecily Robyn Lough

Helped launch Berlin-based client into UK market; 1. researched, evaluated, and recommended appropriate UK Affiliate Network 2. created strategy for successful launch 3. created strategy for affiliate incentives 4. used sales skills to persuade top affiliates to join 5. continued to market program via publications in blogs, newsletters, internal banners, kws, etc.

Internationalisation of Webtrekk's Online Web Analytics Solutions. 1.Created & Wrote Entries for Wikipedia, Web Analytics Association, and TechCrunch Databases 2.First International Partner Agreement and Sale 3. Finessed English on Websites and ppt presentations ---http://www.webanalyticsworld.net/2009/10/can-using-real-time-raw-data-be-cost.html ---http://en.wikipedia.org/wiki/Webtrekk ---http://www.webanalyticsassociation.org/aboutus/premier-corporate-members/ ---http://www.crunchbase/

At first, responsible for CPA affiliate revenue in USA; providing brainstorming on new creative strategies, integration deals, and developing new partners. 2. In 2008 promoted to Canadian Country Manager responsible for all online revenue for CPM media buys, SEM, and affiliates. Grew CA online revenues to 3rd largest out of 35 countries in 29 weeks.

Responsible for launching and growing clients’ affiliate programs to exceed goals; providing both big picture, strategic advice on the changing landscape of online marketing as well as granular advice on certain affiliates’ business models and best practices. Achieved over 100% of forecasted goals every quarter in 2004.

Responsible for creating and negotiating strategic deals that worked within partners’ e-Business models; gathering market requirements and product’s future feature road map; managing technical projects through to launch.

Responsible for creating a brand new service out of technical specs for Unified Messaging, as well as working with partners on IP Fax and Voice over IP. Won Financial Times 1999 Global Telecom Award for best use of Internet Technology

Product Mngr: Responsible for gathering and analyzing data for markets requirements planning; understanding technical landscape; selecting 40 Fortune 1000 companies to research desired features & functionaltiy; closing contracts on soon to be launched e-Fax type of service.