Cheng Chen

• Analyzed electric vehicle market trends, technology and regulations evolvements and consulted in product portfolio strategy in 10 years timeframe • Researched and summarized 8 weekly reports about regulations, technologies, market trends and consumer behaviours • Collaborated with an international team of 7 and managed multiple tasks under time pressure to achieve client expectations

Dynamic Pricing Model Online Application Entrepreneurship for Restaurants in London • Led a multicultural team to develop business plan about dynamic pricing online application for restaurants in London and won 3rd Prize of Best Business Idea; • Responsible for Risk and Return modeling and competitors analysis

• Analyzed distribution performance and developed a strategic operation model with cross-functional departments and external consultancies, resulting in four further projects • Led a sales improvement project that selected and trained top sales managers, increasing sales by 5% within a year • Established a distributor elite engineer committee to improve after-market services capabilities • Built a strategic partnership with second generation of family-business distributors to enhance channel integration

•Identified corporate strategies and forged relationships with institutional investors, participated in $150,000 investment projects on co-production, sales and acquisitions of documentaries •Initiated contact with overseas TVs and media companies for CEO, successfully facilitated two international film co-production projects •Analyzed client enquiries and purchases, identified and presented market trend and potential clients to CEO

• Led a team of four to initiate Chinese courses and cultural activities across ten schools with British teachers and EU assistants • Taught eighteen classes weekly at three schools and served over 850 students in total, receiving 98% positive feedback of all faculties and students

Industry 4.0-Digitalisation Hidden Champions in German Economy-Mittelstand European Banking Sector New Institutional Economies EU Competition Law Automotive Industry Management--Porsche and Skoda (Plus Company Visit) Innovation Management Leipzig International Investors' Day Event

Economics, Finance, Strategic Management, Global Operations&Project Management, M&A, International Marketing. Key Projects: Company Valuation of Bluntly Media; M&A of DreamWorks Animation; Digital Marketing of Fintech; Global e-Commerce Marketing; Accounting Analysis of Six Automotive Companies

Principle of Pedagogy Introduction of Chinese Linguistics Chinese Language and Language Teaching History of Chinese Culture Case Analysis of Intercultural Communication Teaching Chinese to Speakers of Other Languages

Linguistics, Psychology, Chinese Modern Language, Ancient Chinese, Chinese Literature, Foreign Literature, Aesthetics