Christin Appelhoff

• Sales lead and Business Development on Amazon Marketplace sellers. • Developing strategy on how to grow the Marketplace Business by working closely with Amazon Media Search and Marketplace Teams (USA, Germany, UK and FR). • Providing consultative and analytical approach. Focused on long-term business development through integrated partnerships leveraging AMG display advertising, AMS search advertising, retail merchandising, and custom solutions.

• Manage physical Software Business for Amazon’s 5 EU marketplaces with yearly revenues over €55MM. • Designed and implemented Amazon’s new automated retail marketing strategy with Software vendors. • Successfully negotiated and executed major deal events (Easter, Prime Day, Cyberweek, Black Friday) and where I achieve all internal goals and overachieved revenue goal by 73% YoY for Easter 2016. • Manage the physical Software team in Germany since January 2017.

- Improving product page data, developing marketing and merchandising plans in order to generate traffic and sales, managing the key business inputs of selection, price, and promotion to achieve sales and margin targets. - Conducting financial analysis of business opportunities to meet and exceed revenue and profitability targets, helping growing selection of products to sell on Amazon.

ZipWash is a laundry service startup tailor-made for university students. - Conducted a market and consumer study in order to create a lean startup strategy according to the results. - Responsible for definition and communication of the value proposition of the brand for the customers. - Managed content strategy (website, PR, social media, blog) and in charge of an excellent customer experience for more than 100 students.

• Learned and practiced effective communication with people of various backgrounds. • Assisted the convention sales team in achieving strategic sales targets on an annual basis. • Learned to deal with pressure by organizing meeting and leisure events of up to 150 people (e.g. Coca-Cola, KFC).

- Responsible for the coordination and execution of marketing campaigns. - In charge of the repositioning of the restaurant concept of The St. Regis by using Six Sigma. - Coordinated the marketing and consumer research and created a loyalty club. - Represented the marketing department at official events.

I was one of 6 elected students to represent the whole student body (+2000 students) in Hotelschool The Hague. My responsibilities included the active participation in meetings with the board of directors and to discuss the strategic goals which had to be achieved. On the other hand, we implemented the students' feedback, which we obtained during feedback sessions, and dealt with complaints.

- Responsible for client interaction and customer service with more than 50 clients per day (handling of guest complaints). - Actively promoted the hotel, its services, loyalty program and the promotions available. - Accountable for financial and treasury support (Bills, guest payments).

The work experience started with an internship of 2 months at the Front Office and at the different restaurant outlets of the hotel. I later worked as a part-time waitress at the restaurant and bar.

My responsibilities included the following: - GE- related applications, like the salary calculating system PAISY - Additing of serial letters - Content summary of job descriptions - Participation in Service Center & Service Management - Organization of documents and files

The program has deepened my knowledge of Business Administration (Financial Accounting, Technology and Innovation, Marketing) and will give me the chance to specialize in the area of Sales & Marketing in the last term.

Developed from the demands of the Industry, the school’s curriculum mixes the classic hospitality disciplines in the form of real life cases and consultancy projects, internships and practical experience.