Christophe Oudin

At Sempertrans, a segment of Semperit group, key manufacturer of industrial rubber belt for mining, steel and cement industry. Leading a team of sales engineers covering Western Europe and Sub-Saharan Africa

Industrial radio remote control French leader. Applications in production lines, industrial vehicles, cranes, infrastructure engineering, building and mining. Launch of a complete new range of products on new markets for new applications. Setup of the export department with 3 sales engineers. Setup of the German subsidiary. Launch of product co-development with major OEM in Switzerland, Austria and Germany

Steel abrasive for shot blasting. 15 plants worldwide. Applications in surface preparation for foundries, steel structures, shipyards and stone cutting for granite processing. Management of direct and indirect sales in 34 countries, including the top growing markets (India, Middle-East,.. ). Direct management of the top key accounts. Setup of sales offices in Dubai, in India and Saudi Arabia. Operational marketing and business development for a new activity. Turnover for the area: 37 Mio €.

Set up of a new structure by merging one newly acquired and one existing subsidiaries. Emergency actions to boost the turnover and to rationalize the sales portfolio, the sales administration and the three workshops. Business development for new applications.

Management of direct and indirect sales in 10 Asian countries. Strategic marketing for the HQ regarding China, Korea and Japan markets. Operational marketing for the 4 locales structures (China, Japan, Korea and Thailand). Setup of distribution channels. Development of the sales network skills to allow the promotion of added value. Turnover increased by 16% to reach 27.2 Mio USD.

For China: Re-organization of the sales network and administration. Implementation of adapted sales methods and controls. Setup of the sales team (9 people). Direct sales to key accounts. In Taiwan: Re-organization and management of the distributor network. Director of the local joint-venture. In Japan: Marketing and sales support for the local team. Development of the value addition principles, identification of new targets and markets. Development of the commercial skills.

Management of a team of 12 salesmen and sales administration for the main product brand and 2 sister companies. Coordination of the multi-marketing strategy for 7 brands of the group. Business development for diversification in other applications. Turnover increased by 15.1% on a sluggish market to reach 9.5Mio € over this 4 years period, due specifically to the successful launch of a new application. Successful development of new products and applications to extend the application range.

Launch of the activity with a reduced team, initially as project manager, than promoted as department manager. Project development with Austrian subcontractors for the stacker cranes and the supervision software, and with Spanish subcontractors for the racks. Follow up of the projects from the sales process up to the customer reception. 3 projects worth 550 k€ to 1 250 k€ achieved.

In close relation with the line product managers in Germany, launch of the new fork-lifts models, creation of sales tools, competitor and market analyze, sales team training for the 6 French sales subsidiaries

Marketing of Industrial products and services

International projects management

Sales and marketing of industrial goods and services

Electrical engineering and electronics