Claude Oggier

Managing digital campaigns with the goal to expand the content outreach and development of new audiences - Responsible for developing, implementing, tracking and optimizing campaigns through all digital channels - Building a great community and sense of belonging for people who want to start or enhance their careers with a university degree.

Playing responsibly and growing www.pasino.ch through innovative digital strategies.

- Spearheading the online marketing acquisition activities through SEM, Social Media & inbound marketing strategies. - Coordinating ATL & BTL campaigns with the goal to expand the content outreach and development of new audiences. Launched TV advertising campaign with Yann Sommer (English version): https://youtu.be/e47mGC1j0Bs

Helping people with their marketing challenges in a digital world.

Leading the digital marketing function for the premium and luxury guided holiday brands within the Travel Corporation portfolio through Salesforce & Marketing Cloud. Developing the digital marketing strategy including social media for both brands, identifying new opportunities and initiatives that drive engagement across all channels in B2B and B2C. Supporting regional marketing teams with bespoke digital marketing campaigns, providing guidance on branding, messaging, content and creative

- Managing all online and offline marketing activities for Wall Street English and the Swiss Learning Group which includes brands such as Wall Street English Switzerland & Czech Republic, Swiss French School, Ecole Suisse d’Allemand - Leading the company's digital transformation and convergence of Marketing and Sales through Salesforce Lightning and Marketing Cloud - Managing the SEM & inbound marketing strategy

Developing & leading online acquisition activities to increase visits and leads on Nespresso digital touch points. Managing the Social Media activities from strategy to content calendar and tracking.

Managing e-Retailer & website projects, CRM loyalty programs and the annual trade marketing strategy.

- Elaboration of SEM/PPC & social media marketing to generate more web traffic - Keep abreast of web-related technological developments to suggest further site developments and improvements - Responsible for maintaining an exciting worldwide presence in 3 languages - Ensure visual identity and global communications standards are respected across the website

Looking into Website optimization & social media improvements.

- Project & Product management for new product launch “communitycard.ch” in 3 languages (sophisticated project with 4 platforms: Admin, Public, Private & Promotion) - Managing online & offline results of all marketing activities related to product launch - Monitoring PPC campaigns, Web Traffic and presenting KPI reports to the management - Web pages optimization to improve user experience - Research for loyalty and affiliate program improvements

- Managing Online Marketing projects such as RSS feeds, Video Podcasts, Newsletters, Micro-sites, PPC Landing Pages and portal creation. - Content management system (CMS) responsible for IMD’s new website - Through SAWI-Marketing studies I assumed greater responsibilities - Tracking through Webtrends & Google Analytics - Monitoring information architecture corporate identity - Training & Support to all Website contributors

- Key Contact for user requests to IMD’s Web site - Maintenance and Implementation of Projects on IMD’s Web site

- Entering accurately all complete Open Program application forms - Performing in depth company structure research and enter all data

Marketing concept, Marketing research, Sales promotion, Advertising, Sales, Distribution and Finance / Accounting / Controlling.