Claude Oggier

Bis 2025, Digital Marketing Advocate, FernUni Schweiz
Gland VD, Schweiz

Fähigkeiten und Kenntnisse

Customer Relationship Management (CRM)
Salesforce
Customer marketing
Marketing
Pay-Per-Click (PPC)
Online advertising
Internet Marketing
Strategy
Web Analytics
Search Engine Advertising
Search Engine Marketing (SEM)
Search-Engine-Optimisation
Social Media Marketing
Mobile Marketing
Affiliate marketing
Trade Marketing
Video production
Automation
Management

Werdegang

Berufserfahrung von Claude Oggier

  • 3 Jahre, Mai 2022 - Apr. 2025

    Digital Marketing Advocate

    FernUni Schweiz

    Managing digital campaigns with the goal to expand the content outreach and development of new audiences - Responsible for developing, implementing, tracking and optimizing campaigns through all digital channels - Building a great community and sense of belonging for people who want to start or enhance their careers with a university degree.

  • 11 Monate, Juni 2021 - Apr. 2022

    Digital Marketing Manager & Acquisition

    Pasino.ch

    Playing responsibly and growing www.pasino.ch through innovative digital strategies.

  • 1 Jahr und 4 Monate, Feb. 2020 - Mai 2021

    Digital Marketing Manager

    Sky Switzerland

    - Spearheading the online marketing acquisition activities through SEM, Social Media & inbound marketing strategies. - Coordinating ATL & BTL campaigns with the goal to expand the content outreach and development of new audiences. Launched TV advertising campaign with Yann Sommer (English version): https://youtu.be/e47mGC1j0Bs

  • 7 Monate, Aug. 2019 - Feb. 2020

    Marketing Consultant in a digital World

    www.claudeoggier.com

    Helping people with their marketing challenges in a digital world.

  • 3 Monate, Mai 2019 - Juli 2019

    Global Digital Marketing Manager

    Global Senior Digital Marketing Manager - Insight Vacations & Luxury Gold

    Leading the digital marketing function for the premium and luxury guided holiday brands within the Travel Corporation portfolio through Salesforce & Marketing Cloud. Developing the digital marketing strategy including social media for both brands, identifying new opportunities and initiatives that drive engagement across all channels in B2B and B2C. Supporting regional marketing teams with bespoke digital marketing campaigns, providing guidance on branding, messaging, content and creative

  • 4 Jahre, Juni 2015 - Mai 2019

    Marketing Manager

    Wall Street English Switzerland

    - Managing all online and offline marketing activities for Wall Street English and the Swiss Learning Group which includes brands such as Wall Street English Switzerland & Czech Republic, Swiss French School, Ecole Suisse d’Allemand - Leading the company's digital transformation and convergence of Marketing and Sales through Salesforce Lightning and Marketing Cloud - Managing the SEM & inbound marketing strategy

  • 1 Jahr und 9 Monate, Sep. 2013 - Mai 2015

    Digital Marketing Acquisition Specialist

    Nestlé Nespresso Suisse

    Developing & leading online acquisition activities to increase visits and leads on Nespresso digital touch points. Managing the Social Media activities from strategy to content calendar and tracking.

  • 2 Jahre, Sep. 2011 - Aug. 2013

    Online Marketing Specialist

    Chanel

    Managing e-Retailer & website projects, CRM loyalty programs and the annual trade marketing strategy.

  • 11 Monate, Okt. 2010 - Aug. 2011

    Webmaster - Global Communications Unit

    www.iucn.org

    - Elaboration of SEM/PPC & social media marketing to generate more web traffic - Keep abreast of web-related technological developments to suggest further site developments and improvements - Responsible for maintaining an exciting worldwide presence in 3 languages - Ensure visual identity and global communications standards are respected across the website

  • 1 Monat, Sep. 2010 - Sep. 2010

    Voluntary Manpower

    United Nations - Office for Sport Development and Peace (UNOSDP)

    Looking into Website optimization & social media improvements.

  • 11 Monate, Apr. 2009 - Feb. 2010

    Online Marketing Specialist

    Cornèrcard, Cornèr Banca SA

    - Project & Product management for new product launch “communitycard.ch” in 3 languages (sophisticated project with 4 platforms: Admin, Public, Private & Promotion) - Managing online & offline results of all marketing activities related to product launch - Monitoring PPC campaigns, Web Traffic and presenting KPI reports to the management - Web pages optimization to improve user experience - Research for loyalty and affiliate program improvements

  • 2 Jahre und 2 Monate, Juli 2006 - Aug. 2008

    Web Support Specialist

    IMD

    - Managing Online Marketing projects such as RSS feeds, Video Podcasts, Newsletters, Micro-sites, PPC Landing Pages and portal creation. - Content management system (CMS) responsible for IMD’s new website - Through SAWI-Marketing studies I assumed greater responsibilities - Tracking through Webtrends & Google Analytics - Monitoring information architecture corporate identity - Training & Support to all Website contributors

  • 3 Jahre, Juli 2003 - Juni 2006

    Web Developer

    IMD

    - Key Contact for user requests to IMD’s Web site - Maintenance and Implementation of Projects on IMD’s Web site

  • 3 Jahre und 9 Monate, Okt. 1999 - Juni 2003

    Database Operator

    IMD

    - Entering accurately all complete Open Program application forms - Performing in depth company structure research and enter all data

Ausbildung von Claude Oggier

  • 2 Jahre und 4 Monate, Sep. 2006 - Dez. 2008

    Marketing

    SAWI Swiss Institute for Marketing Communication and Advertising

    Marketing concept, Marketing research, Sales promotion, Advertising, Sales, Distribution and Finance / Accounting / Controlling.

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Französisch

    Fließend

  • Italienisch

    Grundlagen

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