Claudia Maurer

Managed event roster of 75+ events we participate in annually: review event requests and assure alignment with strategic objectives across events. Organize logistics for each in-person trade show, create post-event surveys and use collected data to evaluate the planning, execution, and future participation at events. Oversee the successful implementation of existing processes while refining/creating new event processes for streamlined improvement across multiple stakeholder groups within the organization.

Work with non-profit and corporate clients providing global event/trade show operations and marketing support: including Onsite Management, Logistics, Vendor Management, Contract Negotiations, Site Selection, Sponsorship Development and Fulfillment, Exhibitor and Attendee Registration and Attendee Acquisition.

Directed full lifecycle of international trade show operations (e.g., OFC, CLEO), from initial site selection and contract negotiation through registration, sponsor fulfillment, and onsite coordination of up to 10 annual international events. Oversaw budgets to $3M, with P&L accountability for attendee revenue, hotel commissions, and vendor expenses. Managed 3 direct reports, 3 dotted-line coordinators, and temporary staff. Wrote RFPs and selected vendors.

Led network project teams for multi- and full-service accounts. Supervised marketing and account managers. Oversaw delivery of network partner services, including general service contractors (GSC), A/V production, exhibit and sponsor sales, marketing, transportation, registration, and housing. Developed meeting and event strategies to support client organizational objectives. Negotiated hotel and venue agreements, conducted site visits, paced room block pick-ups, and audited hotel reservations.

Conducted market research and competitive analyses to develop client strategies, tactical plans, and promotions for trade shows. Oversaw event marketing budgets up to $500K. Led cross-border teams and supervised marketing coordinators. Identified new opportunities. Managed exhibit operations, event marketing, conferences and meetings, vendor selection, sponsorship fulfillment, floor planning, and media relations. Facilitated meetings with key international associations, organizations, and stakeholders.

Directed marketing and PR for Techtextil North America and Texprocess Americas. Developed exhibitor communications, e.g., monthly newsletters, email updates, service kits, and marketing manuals. Consulted with internal stakeholders to maintain websites. Supported Operations Manager in managing U.S. pavilions at overseas trade shows, both pre-show and onsite.

Managed marketing budgets ranging to $80K for individual shows to optimize media exposure while controlling costs. Coordinated training and supervision of temporary event staff. Served as external liaison for North American corporate communications and social media (including Facebook, LinkedIn, and Google+). Collaborated with sales managers to implement marketing strategies into booth sales process.

Developed and executed U.S. marketing campaigns and media planning for 15 internationally based tradeshows, including Heimtextil, Christmasworld, Paperworld, Creativeworld, Ambiente, Tendence, Automechanika, Light+Building, Musikmesse, Prolight+Sound, IFFA, ISH, Texcare, Techtextil, and Texprocess. Managed budgets from $10K to $80K. Negotiated media contracts, organized and executed press events, contributed content to social media accounts on Facebook, LinkedIn, and Twitter. Trained temporary event staff.