Claudia Stoian

• Actively demonstrated commitment to manage with excellence the process of identifying, analyzing and defining new IT change initiatives / projects, along with prioritizing and approving them • Business development spirit and organizational skills which help in activity to get the results as per Bussines plan aproved Skills and knowledge: project & portfolio management, budget execution, SAP, Jira, Confluence, PPM

• Main focus is to create a culture of excellence and an environment that delivers an exceptional experience for all clients by establishing and maintaining strong relationship with business partners, staff and community • Met and exceeded individual sales goals being constantly one of the top performers within the market by delivering constantly the relevant business KPIs • Excellent communication skills ( written and verbal) to holding presentations for events with up to 400 participants

• Elaborating and implementing a successful brand strategy in Romania for the portfolio products • Direct negotiation with customers (if applicable prices, terms, conditions for granting the goods, marketing support) in order to establish a competitive shelf price • Demonstrated commitment to expanding customer base as well as retention efforts and to building and maintaining customers loyalty by ensuring the highest level of customer service

• Organization of the commercial department on "cost efficiency" criteria in order to obtain the profit while respecting the working procedures of the company; responsible for administration of the budget allocated to the sales and marketing departments. • Establishing the national sales strategy, developing the financial analysis reports (targets vs. sales vs. budgets) and debate within the company, for both Romanian and UK associations; supporting staff through training sessions to reach the goals;

• Implementing brand policies in all Romanian stores and promoting the fair values of the brand; determining the level of implementation of the brand values following the profitability • Develop the meet ups and events strategy, and execution including operational tasks as well as managing the events budget. • Planning the acquisition resources in accordance with the project execution plan and ensuring communication with stakeholders during the project, following the fulfillment of contractual tasks.

• Managing the local business with implications on maintaining a good record of products in stock and developing individual sales plans for the team members actively supporting a net increase in total sales, consistently being a top performing store in the market area. • Implementation/execution monitoring of trade & shopper promotions, communication and events in designated area stores • Recruit, training and developing a proactive team, making sure they promote and follow company standards.