Claudio Righetti

As chairman of Square2Circle, I support leading companies in the strategy and operation of portfolio, innovation and new business activities as well as execution of complex portfolio programs. A recent project was to support one of the top FMCG companies to redefine its portfolio and innovation strategy to boost the growth of its main global brand. In parallel I am working with emerging businesses (eg board advisor for a food company, Virgin Start-up mentor) and VC companies on selected topics.

I was responsible to build a new growth unit for a FTSE 30 company. Leading all non-tobacco operations of Imperial Brands (ITG) globally, I combined M&A with a comprehensive organic growth program to secure global leadership in the fast evolving eVapour category. Thereby FV operated on an arms-length basis to ITG with operations in Amsterdam, Hamburg and Beijing.

Direct report to the Chief Marketing Officer. I was responsible for eg global strategy, business analytics, consumer insight, innovation and digital solutions. Examples of work: - Redefine portfolio planning process and anchor around consumer need states - Revamp innovation: focus and pipeline investments, redesign of processes and partnership model - Enhanced analytics and trend projection to identify and respond to consumer demand shifts faster

Direct report to the CEO. I was responsible for business model transformation projects, the redesign the strategic planning process and to establish the new ‘foresight function’. Relevant topics: - Shift strategic focus across the organisation from M&A to organic growth agenda - Post-merger management program of British PLC with a former Franco-Spanish company - Assess impact of global recession and denormalisation of smoking to inject portfolio strategy

Direct report to the Group Marketing Director. The role focus was to integrate the fragmented market intelligence into a single global network (big data and MIS), as well as to strengthen the underlying consumer insight capabilities, brand portfolio planning and trend analytics. Teams in UK, France, Germany and global network of analysts and researcher.

Projects related to eg market entry and acquisition in Americas, global trademark acquisition, transformation support during PMO (UK PLC with German family owned business)

Member of the European Consumer Good Industry & Marketing and Sales Practice - Focus on longer assignments to develop solutions and drive implementation programs - Industries: FMCG (eg food, fashion), Business Services, Public Service, Construction - Marketing & Sales (Portfolio & brand strategies, direct marketing & CRM, core process redesign) - New business development (e.g. eCommerce service from idea to launch in 9 months)