Daniel Ley

Partner / Gesellschafter, Co-Founder, kickstartDS - Open Source Starterkit für Design Systeme

Bonn, Germany

About me

👉 https://www.linkedin.com/in/daniel-ley-171729a1/ Mit ruhmesmeile entwickeln wir kickstartDS, das Open Source Starterkit für digitale Design Systeme. Mit unserem Low-Code Framework und der leicht anpassbaren Content-Komponenten-Bibliothek erstellen Digital-Teams konsistente und markenkonforme Frontends schnell und effizient. Und grundsätzlich: Ich liebe es, ganzheitliche Erlebnisse zu gestalten, die weit vor der Nutzung eines digitalen Produkts beginnen. Agil und interdisziplinär. Nur so wird Co-Creation zu einem echten Teamsport. In den letzten 20 Jahren habe ich diverse führende Rollen in der Gestaltung, Beratung und Entwicklung erfolgreicher digitaler Erlebnisse übernommen, die einen messbaren Impact auf die Nutzer und das Business haben.


User Experience
User Research
Design System
UX Strategy
User Experience Design
Customer Experience
Digital Product Design
Product Design
Design Thinking
User Interface Design
UI Design
UX/UI Design
Agile Methoden
Service Design
Change Management
New Work
Lean Startup


Professional experience for Daniel Ley

  • Current 2 years and 1 month, since Sep 2021


    kickstartDS - Open Source Starterkit für Design Systeme

    kickstartDS ist das Open Source Starterkit für digitale Design Systeme. Mit unserem Low-Code Framework und der leicht anpassbaren Content-Komponenten-Bibliothek erstellen Digital-Teams konsistente und markenkonforme Frontends schnell und effizient.

  • Current 2 years and 3 months, since Jul 2021

    Managing Director

    ruhmesmeile GmbH

    With Ruhmesmeile we are developing the frontend first framework, a comprehensive component library helping frontend development teams create consistent and brand compliant design systems and web frontends super efficiently. With that, building a design system for all your digital products will be made easy like squeeeeeezing a lemon.

  • 2 years and 4 months, Jan 2019 - Apr 2021

    UX Strategy Manager

    Amadeus IT Group

    UX coach for intrapreneurs in the global innovation BU. I helped business ideas come to life, by leading product discoveries for internal ventures. To validate ideas, I trained POs into user interviewing & testing, surveys, journey mappings etc. or in short: ramping up UX strategies to make the process a collaborative team effort. I introduced the principles of Atomic User Research. Acting as internal "champion" for the Design Factory - the global Amadeus design system.

  • 3 years, Jan 2016 - Dec 2018

    Head of Dept. User Experience & Design

    Traveltainment GmbH - An Amadeus Company

    Led a department of seven designers across different sites in Germany. We started Lean UX implementation in the leisure BU of Amadeus. I was coaching product teams into user centered design methodologies, conducting ideation and design thinking workshops, working hands-on with agile teams, making them meet real users - often for the first time. I evangelized the data driven product validation mindset. I was supporting the global UI community of Amadeus to setup a digital design system language.

  • 3 years, Jan 2013 - Dec 2015

    UI/UX Team Lead

    pixell online marketing GmbH

    Led a team of five designers with a mixed UI/UX scope. The team was responsible for the design of products for tour operators, travel agents and online travel agencies. In addition I was acting as Product Manager for „Bistro Portal Live Consultancy“ - which helped travel agents to combine online and offline retail. Further the management board assigned me as leader of a steering committee for the organizational development program of Traveltainment.

  • 9 years, Jan 2004 - Dec 2012

    Art Director

    pixell online marketing GmbH

    Developed the design team from a one-man-show to a four-people team. During this period I was a shareholder of pixell GmbH, before we got acquired by Amadeus through Traveltainment in 2010. We were pioneers in designing mobile Apps for TUI, Kuoni, Thomas Cook, Weg.de and many more. The design team specifically helped create award-winning products like Amadeus Dynamic Campaigns and the Expedia Leisure App.

  • 1 year and 11 months, Feb 2002 - Dec 2003


    pixell online marketing GmbH

  • 4 months, Oct 2001 - Jan 2002


    pixell online marketing GmbH

  • 2 years and 2 months, Aug 1999 - Sep 2001


    Kabel New Media

  • 7 months, Jan 1999 - Jul 1999

    Digital Media Designer

    IQENA GmbH

Educational background for Daniel Ley

  • -


  • German

    First language

  • English



Venture Capital / VC
Austausch über Design Systeme
Frontend developer für Interviews
Vorträge & Redner für den UXBN


Mechanische Uhren
Interieur Design
Film & Fotokunst

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