Daniel Ley

kickstartDS ist das Open Source Starterkit für digitale Design Systeme. Mit unserem Low-Code Framework und der leicht anpassbaren Content-Komponenten-Bibliothek erstellen Digital-Teams konsistente und markenkonforme Frontends schnell und effizient.

With Ruhmesmeile we are developing the frontend first framework, a comprehensive component library helping frontend development teams create consistent and brand compliant design systems and web frontends super efficiently. With that, building a design system for all your digital products will be made easy like squeeeeeezing a lemon.

UX coach for intrapreneurs in the global innovation BU. I helped business ideas come to life, by leading product discoveries for internal ventures. To validate ideas, I trained POs into user interviewing & testing, surveys, journey mappings etc. or in short: ramping up UX strategies to make the process a collaborative team effort. I introduced the principles of Atomic User Research. Acting as internal "champion" for the Design Factory - the global Amadeus design system.

Led a department of seven designers across different sites in Germany. We started Lean UX implementation in the leisure BU of Amadeus. I was coaching product teams into user centered design methodologies, conducting ideation and design thinking workshops, working hands-on with agile teams, making them meet real users - often for the first time. I evangelized the data driven product validation mindset. I was supporting the global UI community of Amadeus to setup a digital design system language.

Led a team of five designers with a mixed UI/UX scope. The team was responsible for the design of products for tour operators, travel agents and online travel agencies. In addition I was acting as Product Manager for „Bistro Portal Live Consultancy“ - which helped travel agents to combine online and offline retail. Further the management board assigned me as leader of a steering committee for the organizational development program of Traveltainment.

Developed the design team from a one-man-show to a four-people team. During this period I was a shareholder of pixell GmbH, before we got acquired by Amadeus through Traveltainment in 2010. We were pioneers in designing mobile Apps for TUI, Kuoni, Thomas Cook, Weg.de and many more. The design team specifically helped create award-winning products like Amadeus Dynamic Campaigns and the Expedia Leisure App.