Daniel Mensing

Inhaber, Online Marketing Consulting, Daniel Mensing - Online Marketing Consulting

Köln, Germany

Skills

Online Marketing
Online Sales
Performance Marketing
E-Commerce
Growth Marketing
Start-ups
Internationalization
D2C
B2B
B2C
UX
SEA
Google Ads
SEO
E-Mail-Marketing
Social Media Advertising
Facebook-Ads
Instagram Ads
CRM
Abteilungsleitung
Führungskraft
Teamführung
Agile Methoden
Agile Leadership
Leadership
Spiral Dynamics
Management

Timeline

Professional experience for Daniel Mensing

  • Current 6 years, since Jul 2018

    Online Marketing Consulting

    Daniel Mensing - Online Marketing Consulting

    Gemeinsam mit meinen Kunden entwickle ich individuelle, datengetriebene Online-Marketing-Strategien und setze diese in leistungsstarke Maßnahmen um. Mein Kundenspektrum reicht von Start-ups über mittelständische Unternehmen bis hin zu Großkonzernen. Meine Arbeit konzentriert sich auf die Entwicklung von Online-Marketing- und Vertriebsinfrastrukturen und die Implementierung von Prozessen zur Skalierung. Oft helfe ich beim Aufbau von Online-Expertenteams oder entwickle qualifizierte interne Mitarbeiter.

  • 3 years and 4 months, Sep 2019 - Dec 2022

    Founder / Marketing

    WILHELM

    ®WILHELM ist ein progressives Bekleidungsstudio, das sich auf organische Essentials konzentriert, die Komfort, Freiheit und Schutz verkörpern.

  • 1 year and 3 months, Jul 2020 - Sep 2021

    Director Social Media

    Echte Liebe - Programmatic Marketing Agentur

    • Integrate Unidesq at Echte Liebe after the acquisition • Help build the social media marketing business unit • Build teams and operations • Sales • Develop business and scale to profitability

  • 4 months, Mar 2020 - Jun 2020

    General Manager

    Unidesq GmbH

    Unidesq is your cutting edge programmatic advertising partner delivering tailor-made data driven marketing services to help your business thrive. Exit to Echte Liebe - Agentur für Digitale Kommunikation GmbH.

  • 3 years and 11 months, Apr 2016 - Feb 2020

    Head of Online Marketing

    FOND OF GmbH

    • Setup and scale the online marketing organization • Manage a team of 12 FTEs + agencies • Build successful growth strategies for all FO brands • Drive traffic to all online shops, Amazon + Zalando and accelerate growth • Build and scale ‘brand-safe’ influencer marketing • Internationalize online marketing activities • Define relevant KPIs along the funnel and setup performance dashboards • Help develop my team member's personal potential • Implement agile management and leadership methods

  • 3 years and 1 month, Jun 2015 - Jun 2018

    Advisor

    Unidesq GmbH

    Unidesq is a programmatic advertising agency.

  • 2 years, Apr 2014 - Mar 2016

    Head of Online Sales

    Sparhandy GmbH

    Sparhandy.de is the leading German reseller for mobile phones with contracts. I led the performance marketing team in charge of: • Online marketing & sales channels • Marketing & sales partnerships • Content marketing, blogger relations & PR • UX / UI design • Web analytics • B2B marketing (sh.de, ebotrade.com, conbato.de)

  • 1 year and 3 months, Jan 2013 - Mar 2014

    COO

    KissMyAds GmbH

    CPA-based mobile performance market place. Before called KissMyAds GmbH. • Heading up an international team of 20+ • Built and scale global organization • Organize teams and processes to leverage long-term and sustainable growth • Develop business and represent the company at global industry events • Marketing, finance & controlling • Investor relations & legal affairs • Talent recruiting

  • 2 years and 5 months, Aug 2010 - Dec 2012

    Co-Founder & Managing Director Spain & LATAM

    COUPIES GmbH

    • Build and lead the Spanish & Latin American business unit for COUPIES • Drive business development • Build a partner network with midsize and large IT, Telco and Media companies • Enable retailers and brands to promote stores and products, to generate new customers and nurture the existing customer base

  • 1 year and 9 months, Sep 2009 - May 2011

    Online Marketing Specialist

    NTRglobal

    • Create and implement global demand generation and lead management strategy • Plan and execute online marketing strategy across EMEA and the Americas • Liaise with international Sales teams to support demand gen effort • Develop and implement web and marketing analytics and optimise per results • Perform data mining, database marketing and marketing automation

  • 3 months, May 2009 - Jul 2009

    Business Development Manager

    Young & Rubicam

    Managing business development projects, strategic consulting projects, market research, client support

  • 11 months, May 2008 - Mar 2009

    Online Marketing Specialist

    Wunderman, S.L.

    • external at SAP AG, Global Marketing • Drove SMB email nurturing strategy across EMEA • Designed, planned and executed online marketing campaigns for all EMEA market units • Applied data analytics to pinpoint needs for improvement • Optimized processes and implemented automation

  • 1 year and 6 months, Oct 2007 - Mar 2009

    Data Analyst & Diploma Thesis

    Wunderman Thompson Germany

    • Market-, customer- and target group analysis for planning, controlling and optimizing direct marketing campaigns for Ford, Mazda, Kraft Foods, Yamaha and Panasonic • Diploma thesis: Churn analysis for Mazda Motor Europe • Later on-side at SAP Demand Gen Hub

  • 7 months, Aug 2005 - Feb 2006

    Marketing Intern

    Porsche

Educational background for Daniel Mensing

  • Current

    Administración de Empresas

    Universidad Del Centro Educativo Latinoamericano Rosario (Argentina)

  • Economics

    University of Applied Sciences Münster

  • Economics

    University of Münster

Languages

  • German

    First language

  • English

    Fluent

  • Spanish

    Fluent

Interests

Online Marketing
Start-ups
Nachhaltigkeit
Erneuerbare Energien
Sport
Wein
Essen

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