Daniel Mensing

Gemeinsam mit meinen Kunden entwickle ich individuelle, datengetriebene Online-Marketing-Strategien und setze diese in leistungsstarke Maßnahmen um. Mein Kundenspektrum reicht von Start-ups über mittelständische Unternehmen bis hin zu Großkonzernen. Meine Arbeit konzentriert sich auf die Entwicklung von Online-Marketing- und Vertriebsinfrastrukturen und die Implementierung von Prozessen zur Skalierung. Oft helfe ich beim Aufbau von Online-Expertenteams oder entwickle qualifizierte interne Mitarbeiter.

®WILHELM ist ein progressives Bekleidungsstudio, das sich auf organische Essentials konzentriert, die Komfort, Freiheit und Schutz verkörpern.

• Integrate Unidesq at Echte Liebe after the acquisition • Help build the social media marketing business unit • Build teams and operations • Sales • Develop business and scale to profitability

Unidesq is your cutting edge programmatic advertising partner delivering tailor-made data driven marketing services to help your business thrive. Exit to Echte Liebe - Agentur für Digitale Kommunikation GmbH.

• Setup and scale the online marketing organization • Manage a team of 12 FTEs + agencies • Build successful growth strategies for all FO brands • Drive traffic to all online shops, Amazon + Zalando and accelerate growth • Build and scale ‘brand-safe’ influencer marketing • Internationalize online marketing activities • Define relevant KPIs along the funnel and setup performance dashboards • Help develop my team member's personal potential • Implement agile management and leadership methods

Unidesq is a programmatic advertising agency.

Sparhandy.de is the leading German reseller for mobile phones with contracts. I led the performance marketing team in charge of: • Online marketing & sales channels • Marketing & sales partnerships • Content marketing, blogger relations & PR • UX / UI design • Web analytics • B2B marketing (sh.de, ebotrade.com, conbato.de)

CPA-based mobile performance market place. Before called KissMyAds GmbH. • Heading up an international team of 20+ • Built and scale global organization • Organize teams and processes to leverage long-term and sustainable growth • Develop business and represent the company at global industry events • Marketing, finance & controlling • Investor relations & legal affairs • Talent recruiting

• Build and lead the Spanish & Latin American business unit for COUPIES • Drive business development • Build a partner network with midsize and large IT, Telco and Media companies • Enable retailers and brands to promote stores and products, to generate new customers and nurture the existing customer base

• Create and implement global demand generation and lead management strategy • Plan and execute online marketing strategy across EMEA and the Americas • Liaise with international Sales teams to support demand gen effort • Develop and implement web and marketing analytics and optimise per results • Perform data mining, database marketing and marketing automation

Managing business development projects, strategic consulting projects, market research, client support

• external at SAP AG, Global Marketing • Drove SMB email nurturing strategy across EMEA • Designed, planned and executed online marketing campaigns for all EMEA market units • Applied data analytics to pinpoint needs for improvement • Optimized processes and implemented automation

• Market-, customer- and target group analysis for planning, controlling and optimizing direct marketing campaigns for Ford, Mazda, Kraft Foods, Yamaha and Panasonic • Diploma thesis: Churn analysis for Mazda Motor Europe • Later on-side at SAP Demand Gen Hub