Daniel Mensing
Inhaber, Online Marketing Consulting, Daniel Mensing - Online Marketing Consulting
Köln, Germany
Timeline
Professional experience for Daniel Mensing
Current 4 years and 9 months, since Jul 2018
Online Marketing Consulting
Daniel Mensing - Online Marketing Consulting
Gemeinsam mit meinen Kunden entwickle ich individuelle, datengetriebene Online-Marketing-Strategien und setze diese in leistungsstarke Maßnahmen um. Mein Kundenspektrum reicht von Start-ups über mittelständische Unternehmen bis hin zu Großkonzernen. Meine Arbeit konzentriert sich auf die Entwicklung von Online-Marketing- und Vertriebsinfrastrukturen und die Implementierung von Prozessen zur Skalierung. Oft helfe ich beim Aufbau von Online-Expertenteams oder entwickle qualifizierte interne Mitarbeiter.
3 years and 4 months, Sep 2019 - Dec 2022
Founder / Marketing
WILHELM
®WILHELM ist ein progressives Bekleidungsstudio, das sich auf organische Essentials konzentriert, die Komfort, Freiheit und Schutz verkörpern.
1 year and 3 months, Jul 2020 - Sep 2021
Director Social Media
Echte Liebe - Programmatic Marketing Agentur• Integrate Unidesq at Echte Liebe after the acquisition • Help build the social media marketing business unit • Build teams and operations • Sales • Develop business and scale to profitability
Unidesq is your cutting edge programmatic advertising partner delivering tailor-made data driven marketing services to help your business thrive. Exit to Echte Liebe - Agentur für Digitale Kommunikation GmbH.
• Setup and scale the online marketing organization • Manage a team of 12 FTEs + agencies • Build successful growth strategies for all FO brands • Drive traffic to all online shops, Amazon + Zalando and accelerate growth • Build and scale ‘brand-safe’ influencer marketing • Internationalize online marketing activities • Define relevant KPIs along the funnel and setup performance dashboards • Help develop my team member's personal potential • Implement agile management and leadership methods
Unidesq is a programmatic advertising agency.
2 years, Apr 2014 - Mar 2016
Head of Online Sales
Sparhandy GmbH
Sparhandy.de is the leading German reseller for mobile phones with contracts. I led the performance marketing team in charge of: • Online marketing & sales channels • Marketing & sales partnerships • Content marketing, blogger relations & PR • UX / UI design • Web analytics • B2B marketing (sh.de, ebotrade.com, conbato.de)
1 year and 3 months, Jan 2013 - Mar 2014
COO
KissMyAds GmbH
CPA-based mobile performance market place. Before called KissMyAds GmbH. • Heading up an international team of 20+ • Built and scale global organization • Organize teams and processes to leverage long-term and sustainable growth • Develop business and represent the company at global industry events • Marketing, finance & controlling • Investor relations & legal affairs • Talent recruiting
2 years and 5 months, Aug 2010 - Dec 2012
Co-Founder & Managing Director Spain & LATAM
COUPIES GmbH
• Build and lead the Spanish & Latin American business unit for COUPIES • Drive business development • Build a partner network with midsize and large IT, Telco and Media companies • Enable retailers and brands to promote stores and products, to generate new customers and nurture the existing customer base
1 year and 9 months, Sep 2009 - May 2011
Online Marketing Specialist
NTRglobal
• Create and implement global demand generation and lead management strategy • Plan and execute online marketing strategy across EMEA and the Americas • Liaise with international Sales teams to support demand gen effort • Develop and implement web and marketing analytics and optimise per results • Perform data mining, database marketing and marketing automation
3 months, May 2009 - Jul 2009
Business Development Manager
Young & Rubicam
Managing business development projects, strategic consulting projects, market research, client support
• external at SAP AG, Global Marketing • Drove SMB email nurturing strategy across EMEA • Designed, planned and executed online marketing campaigns for all EMEA market units • Applied data analytics to pinpoint needs for improvement • Optimized processes and implemented automation
• Market-, customer- and target group analysis for planning, controlling and optimizing direct marketing campaigns for Ford, Mazda, Kraft Foods, Yamaha and Panasonic • Diploma thesis: Churn analysis for Mazda Motor Europe • Later on-side at SAP Demand Gen Hub
7 months, Aug 2005 - Feb 2006
Marketing Intern
Porsche
Educational background for Daniel Mensing
- Current
Administración de Empresas
Universidad Del Centro Educativo Latinoamericano Rosario (Argentina)
Economics
University of Applied Sciences Münster
Economics
University of Münster
Languages
German
First language
English
Fluent
Spanish
Fluent