Daniel Nascimento

Manage Digital Advertising Operations across 32 markets in Europe, Middle East and South Africa (EMEA). Create online trafficking related processes and guidelines; standardize digital practices across the region. Liaise with regional clients (Microsoft, UPS, MasterCard, Bacardi, etc) and ensure proper data management set up. Participate in new business pitches; provide training to internal and external teams and sheppard appropriate Digital Media insertion in media planning and strategy.

Project/Process Management: Manage internal online tracking related processes. Provide training for internal teams and guidance for new team members. Ensure proper handling and processes throughout the ad trafficking process. Manage partnerships with external agencies and overview creative guidelines. Work closely with Media planners to manage ad tag creation and delivery of content units to sites.

Project/Process Management: Track, manage and report on advertising activities as requested by Advertisers, Media Planners, Analytics and Account teams. Implement all advertising and be responsible for creative, posting and scheduling of all assigned campaigns. Track delivery against media and partnership guarantees, generating standard reports to solve discrepancies. Ensure proper handling and processes throughout the ad trafficking process Interface with Atlas and EyeBlaster for tracking of campaigns

Develop and analyze direct marketing campaigns and communication materials; maintain client relationships; project manage a variety of marketing campaigns, establishing and managing production and schedules; lead and coordinate project teams; analyze and design direct response marketing strategies, plan corporate events. Examples include: ¬Creating communication materials for clients in the real estate industry; ¬Project managing a $1M marketing campaign, including budgeting, deliverables, etc

Coordinated all events and marketing strategies related to promotional marketing; negotiated partnerships and managed budgets for sales oriented communication; managed the design and production of communication materials and campaigns. Managed event logistics (catering, schedules, room layout, etc). Managed Sponsor’s Relations (logo placement, greetings and thanks, schedule). Onsite event management. Post Event and Return on Investment Analysis. Researched competition activity and its marketing strategies.

Lead strategic planning efforts for key accounts (Coca-Cola, MTV, large development projects, etc.); managed budgets; negotiated with outside vendors for merchandise; developed marketing plans and materials; assisted in recruitment and training efforts. Processed sponsor’s payments and followed up on accounts receivable. Created and updated Excel spreadsheet reports and process information. Event budgeting. Onsite event management. Post Event and ROI

Negotiated advertising and media sales; planned events for BHS Magazine and MTV Magazine guests. Managed event administrative tasks (mailing, printing brochures, selecting material, listing supplies).Project managed new MTV programs (concept, design, online and off line media)

Advertising and Marketing