Daniela Nabors

Responsible for team of account managers managing up to $1.5MM portfolios each. Created and implemented training and processes for sales as well as account management team. Successfully rolled out company wide CRM and FAQs for advertising base. Mainly in charge of driving product innovations on ad platform, as well as communicating any changes to upper and lower management as well as client base. Provide executive team with adhoc as well as ongoing analyses on all metrics pertaining to advertising business.

Hired to create first account management department as well as all corresponding processes and training material. Responsible for managing multiple millions in revenue with a team of 4. Successfully manage campaigns to client's metric goals, while increasing daily spend on the network. Major player in developing product improvements on ad platform and interfacing with tech department on rolling out changes.

Start all SEM and Display operations from bottom up, including sourcing and negotiating for adserver and other tracking software. Set up and analysis of in-house reporting, as it applies to channels, and make decisions based on data set. Solely responsible for external marketing of all channels. Successfully negotiate and manage ad deals to set CPA/C/M goals while growing overall volume. Set up full impression to revenue conversion analytics to be able to better optimize spend.

Responsible for set up, management and growth of all SEM/SEO and personnel management of the in-house search team. Helped develop conditional pixel firing for publisher pixels and in-house life time value tracking for all marketing channels in conjunction with product and tech departments. Solely responsible for set up and execution of these new processes as well as creation of documentation and work flows for the rest of the department. Well versed with Omniture web analytics, ATLAS, adshuffle and represen