Daniela Pöhnl

Angestellt, Brand Coach | Helping brands make sense, Accenture Song

Hamburg, Germany

About me

I am a fun, people loving and sincere brand- and communication strategists who believes in the power of brands equipped with the right balance of common sense and data. I value aesthetics and mindful spirits. My strategies and stories are rooted in pop cultural & societal trends, science, desirables values & needs to help brands make sense and to nudge people in good directions. And most importantly allowing creativity to thrive.

Skills

20 Jahre Marken- und Kommunikationsstrategien
Strategische Planung
Planning
Markenführung
Positionierung
Kreativagentur
Digitalagentur
Designagentur
Beratung von Startups
Marktforschung
Workshops
Kommunikationsstrategie
Consumer Insights
Von Aromatherapie bis Zitronenkuchen
Buzzword Bingo: Content u. Design Thinking u. Touc

Timeline

Professional experience for Daniela Pöhnl

  • Current 2 years and 2 months, since Jun 2022

    Brand Coach | Helping brands make sense

    Accenture Song

  • Current 2 years and 2 months, since Jun 2022

    Creative Strategist

    Accenture Song

  • 5 months, Oct 2016 - Feb 2017

    Strategie

    deepblue networks AG
  • 5 years and 5 months, May 2011 - Sep 2016

    Strategie

    Kolle Rebbe GmbH

    Hansgrohe, Kaldewei, RITTER SPORT, Neugeschäft, duschdas Unilever, ültje, Stop the water while using me ...

  • 3 years and 7 months, Oct 2007 - Apr 2011

    Planning Director

    Heye & Partner

    Johnson&Johnson: bebe young Care Greenpeace energy, Hälssen & Lyon, Wernesgrüner, hohes C, Neue Leben Casio Uhren: G-Shock, Baby-G, Casio Kameras: Exilim

  • 1 year and 8 months, Feb 2006 - Sep 2007

    Senior Strategic Planner

    JWT

    Unilever: Knorr und Mondamin Kraft Foods: Philadelphia, Jacobs Wilkinson Sword

  • 1 year and 4 months, Oct 2004 - Jan 2006

    Strategische Planerin

    TBWA\

    Nivea intl., AIDA Clubschiffe, Labello, Tchibo, Neugeschäft

  • 2 years and 6 months, Apr 2002 - Sep 2004

    Strategische Planerin

    Jung von Matt

    Unilever, Sparkasse, fenjal, Neugeschäft

  • 1 year and 2 months, Oct 2000 - Nov 2001

    Strategische Planerin

    Trendbüro

Educational background for Daniela Pöhnl

  • 5 years and 7 months, Mar 1996 - Sep 2001

    Wirtschaftswissenschaft

    Universität Hamburg

    Marketing, Internationales Management, Wirtschaftspädagogik

Languages

  • German

    -

  • English

    -

Interests

mehr draußen als drinnen
mehr am Meer als an Land
mehr good stuff als bad stuff
mehr grün als grau
mehr bewegen als sitzen

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