Danielle Keiser

Danielle develops and nurtures relationships with potential co-investors, corporate innovation departments, entrepreneurial platforms and emerging clean / green-tech startups to help accelerate innovation and strategic investment opportunities for WILO around water innovation and smart building. She manages all external communications, including social media, the wincubator website, PR projects and internal open innovation communications campaigns.

I offer a vibrant array of communications and consulting services to advocacy organizations and businesses: - Global advocacy: Breaking the bloody taboo around menstruation #MenstruationMatters - Nonprofit communications strategy and implementation: Campaigns, marketing social media - Copywriting services for websites, advertising, social media, newsletters, advocacy materials, etc. - Menu services for Berlin's restaurants (German-English translation, menu optimization and design)

Danielle developed, coordinated and implemented all of WASH United's external online communications including global advocacy campaigns, social media, newsletters, infographics, press releases, campaigning materials and IEC materials. She was the “eyes, ears and voice” of the organisation online, sharing relevant and intriguing content, and managing multiple Facebook pages, Twitter handles as well as accounts on Instagram, Vimeo, YouTube, LinkedIn and Pinterest.

Researched the role of visuals in the process of creating and maintaining democratic belief systems. Archived political news images according to key visual motifs using visual annotation software.

Planned, lead and organized all social, cultural and educational events to improve graduate student life on- and off-campus. Served as food and beverage consultant. Designed all advertising and outreach materials. Handled all event finances.

Strategically implemented IMC for public information advertising campaigns. Served as first point-of-contact for all clients; advanced new business opportunities (established relationship with the US Dept. of Agriculture); managed RFP / bidding process; budgeted media spend; conducted media buys; trafficked print, radio, TV & online ads; coordinated promotional materials; developed content for social media campaigns; organized internal events; completed all tasks and projects on time and within budget.

Prospected new businesses and built solid client base of restaurant / food industry clients. Analyzed and aligned client objectives to fit the San Francisco Bay Area market. Coordinated the production / design of ad campaigns. Used NetSuite to monitor sales activities. Collaborated with events manager for cross-promotions and sponsorships.

Hired, trained, and managed a six-person sales staff. Oversaw the negotiation of all advertising contracts. Built trusted relationships with local clients and handled high-budget accounts (i.e. Paramount Pictures and the New York Times). Launched an innovative marketing and PR program using social media to enhance newspaper’s brand image. Responsible for an 18% increase in sales revenues in 2006–2007.

Visual communication, corporate visual identity (CVI), brand strategy on social media, transnational communication, visual analysis

Corporate Social Responsibility (CSR), Women and the law, Contemporary sociological theory, US Foreign Policy