David Castro

Helping brands and Dealer Groups to increase sales in the New and Used Car and After Sales Businesses. Coach, consulting for Dealer Business Improvement, Strategy design, Action Plan, Merge and Acquisition and Turnaround.

Covering Spain and Portugal for expanding MSX in new accounts and selling new solutions to current customers. At a Worldwide level: Global Sales Account Executive for SEAT brand. Working on Awareness and Brand Positioning. Offering the services to Big Dealer Groups in both countries.

Total Sales: 35.000 units a year In charge of coordination of all Sales related issues: logistic, marketing plan, price positioning, Product range definition, sales planning, Annual budget, Business Plan. New Products launching and Public Relations.

Responsible for Sales to the Employees. New and Used Car Sales. Creating marketing campaigns implemented in different countries: Spain, Portugal, France, Germany, UK, Slovakia and Mexico. Total annual sales a year: 10.000 units. Some achievements: Used car campaign: one car per minute in four hours. New Model Launched (SEAT León): double the volume in the first month. stock cleaning campaign (SEAT Altea): half of the total sales in the country done to the employees. Excellence on Sales.

Responsible of Expansion of the SEAT own dealerships, based on SEAT Head Quarters Offices. Control and Business Follow-up. Board member. Main achievements: Creation of the subsidiaries in three Big Cities: Paris, Milan, Lisbon (Setubal) in one year

Responsible for Dealer Netwok Development Expansion and Quality development Worldwide. Main achievements: One dealer appointed every business day all over the world. Master Plan: Improvement Program implemented in Euro-10 countries, leading the implementation with 130 field people. Business Management Program: implemented in 15 european countries.

Senior consultant for dealerships in Northern Spain, in charge of 25 dealers and 75 sub-dealers. In charge of analysis of the dealers business in order to improve business results and reaching better customer satisfaction.

Defining Export Markets Strategy, implementing with importers. Setting Standards and Procedures, working in People, Processes and Premises. Planing Dealer Network Expansion. Implementing Improvement program in Domestic Market: Master Plan in Spain.

In charge of developing and implementing Commercial Systems.

In charge of Vault in the Main Office for Lima City. While the city was 5 millions inhabitants, the Bank covered the biggest municipalities and the Main Office provide and collect the money to all the 20 offices. Control all the money movement, with a team of two people. Additionally a fleet of 10 cars were responsible of collecting and delivering the money

Business Development - Marketing, Finance, Computers, Macroeconomics