David Fradkin

VP, Sales & Marketing for Nestor Sales LLC, a national distribution company that operates under the mission of making our customers, employees and vendor partners more successful. Established in 1971, and headquartered in Largo, Florida, Nestor Sales has grown steadily over the years in its accomplishment of that mission. The company focuses its efforts on its targeted market segments through three independent divisions, Ace Tool Co., AIM Supply Company and its Government Sales Division.

* Introduced professional and leading-edge marketing practices * Created formal Sales and Marketing Strategy for $440M National Accounts Group * Launched Target Marketing and Account Segmentation project to identify best prospects and best industry groupings * Conducted market research to clearly define customer and market needs * Led a team of 7 Marketing Managers and Analysts * Created value proposition for Allied Waste National Accounts * Launched first-ever National Accounts newsletter

- Led Contractor Supplies team in all facets of Product Management, Sales, and Marketing, including vendor management, vendor negotiations, inventory management, pricing and margins, category management, supplier and product selection, catalog layout, vendor compliance activities, and sales and marketing training. - Managed team of Product Managers and Regional Supply Managers. - Steered business through strategic suppliers while managing estimated spend of $250 million.

- Supervised all facets of national distributor implementation and relationship. - Led North American effort to capture $18MM in new revenue. - Coordinated activities between sales organizations of employer and national distributing partner. - Directed training programs for distributor personnel.

- Promoted to six positions of increasing responsibility and revenue generation in various US locations over a 14-year period. - Formulated marketing strategies and promotions to develop and grow the industrial abrasives business with major end-users and distributors in key industrial markets. - Determined needs of custoemrs for various product applications. - Conducted product performance trails and cost/benefit analyses. - Prepared proposals and conducted sales negotiations. - Managed distributors

- Performed sales of computer hardware, software, and extended warranties to federal government agencies, contractors, and integrators. - Designed service programs as components of major contracts. - Prepared major account proposals for hardware and software sales and service contracts. - In early 1990, Dell was growing quickly but still a small-to-medium sized company with less than 1000 employees.