David Hesselfeldt

- Create market segments, outreach campaigns and Regional lead generation strategies - Collaborate with Corporate Marketing to align - Produce content: e.g. emails, blogs, eBooks, presentations, briefs - Build campaign components in Pardot and Salesforce - Build campaign nurture flows in Pardot - Social media marketing for lead generation - Collaborate with sales reps on a daily basis, generate MQL’s - Measure lead efficacy and performance - Configuration Lifecycle Management course instructor

Account management - Stakeholder management - Social Media campaign planning - Social Media workshops in Social Media presence and Social Selling - Strategic planning of Co-marketing campaigns - Event planning of Co-marketing campaigns - Pipeline and lead generation - Reporting and tracking of campaignresults - Account based marketing in Act-On

- Strategic planning and execution of marketing activities and campaigns - Project management - Event planning and execution across the Nordic countries - Pipeline and lead generation - Reporting on ROI via Salesforce

- Project Leader on the website www.tordenskjold.nu for the movie Tordenskjold & Kold - Development of concept and sitemap for website - Production of texts for the website

- Project Leader on new catalogue in collaboration with branch managers in the nordic countries. - Development of marketing material for new Nordic Playground division. - Development of sales material for Playground specialists and providing assistance in the sales process. - Contact with suppliers as well as requisition of sales offers. - Responsible for internal IT in the Playground division and at the main office in Denmark

- Responsible for developing all marketing material. - Graphic designer on several larger marketing productions. - Development of the company's digital profile, incl. optimising the website for SEO and Adwords. - Web editor for online store. Responsible for newsletters and all Social Media. - Responsible for all internal IT at the main office in Denmark

Master thesis: In collaboration with Høreforeningen, we designed and built The Hearing booth: (H)EAR IT. The booth will help with normal hearing to understand what it entails to live with a sound and hearing problem.