Davor Masek

At our heart is close personal contact to each client and our storm proven suppliers, helping to deliver what our clients need, each in its individual way: equipment, tools and services, highly specialized and customized, helping to increase not only efficiency but also fun to work. This is our mission since 60 years. And we do everything in our power to live it. Over 80 % top line growth and a nearly tripled profitability since take over three years ago show: this is the track to follow.

Despite significant challenges related to pandemic circumstances, a sales growth of 28.6 % and return on equity of 20.0 % were achieved in 2021. Personal contact is in the heart of our company, enabling each team member to help increasing the efficiency of each single client. The highly specialized equipment, services and innovations for the Swiss cable installation industry are designed accordingly, jointly with a storm-proven network of European business partners.

Mandate for sustainable profitable growth. In 2020, revenue grows by 19.7 %, gross profit by 36.4 % and return on capital employed to 21.7 %. The team is grateful to be recognized as one of the leading providers of equipment, services and solutions to the Swiss cable installation industry for well over two decades.

Our promise: results. Operates with best practice from over 20 years of management for market leading million to multibillion companies across a dozen European, American and Asian countries.

Mandate as Managing Director to increase operational efficiency of the first Swiss power tool brand. The team grows sales by 22 %, cuts cost of labor by 31 % reduces stock level by 11 % and increases cash generation by 60 % compared to p.y. Annual objectives are achieved.

Mandate as Chief Operating Officer of the electronic solutions provider to increase operational efficiency. The team improves cash generation by 20 %, sustains the revenue level, reduces cost of labor by 10 % and stock level by 16 %. Annual objectives are exceeded in 10 months.

Discrete mandate to kick start ICO marketing for a start up blockchain company. Develops strategy with founders, integrating classic and digital marketing. Executes short term measures for corporate and marketing communications. ICO is launched.

Leads two Harley-Davidson dealerships to a position between the top ten franchisees in Europe (10 years). Sales growth from 200 to 700 motorcycles p.a. and revenue of CHF 5 to CHF 20 m. in five years. Implements strategy, structure, processes, key performance indicators and state of the art business software. Supervises dealerships with a team of 20. Ends franchise 2017. Combines business with humanitarian aid directly to the ones in need

Mandate (1 year) by one of the leading producers of construction diamond tools based in Israel, sales $ 200 m., 500 employed. Connects the company to key contacts to access new international construction markets. Prepares business proposals, company presentations, briefings. Coaches business communications and organizes international meetings and negotiations. Trusted advisor to the Chairman and C.E.O.

Market leader office equipment, sales CHF 1 billion, 1000 employed. Supports repositioning the company in relevant markets, improving operating profit and preparing the integration of the business into today’s Pelikan Group GmbH. Develops and executes new corporate marketing and sales strategy; builds an international sales task force of 50, implements a tailor-made digital management tool to manage resources. Achievement of 30 % average growth in targeted markets

Mandate (1 year) for the global multi-technology corporation, sales CHF 30 billion, 90’000 employed. Conducts interviews within the European health industry for the development of new products to prevent infections in hospitals. Structures objectives, approach, analysis. Interviews head doctors of leading hospitals in Europe. Develops analysis and recommendations for 3M headquarters in Minneapolis USA

Assignments by IPRA, the worldwide leading association for communications, acknowledged by United Nations. Develops and leads management seminars. Core content covers marketing, branding and communications and how to focus these disciplines on brand value and profitable growth. Conducts seminars in Zürich, Brussels, Washington and Singapore for up to a hundred attendees

Leads integrated Communications, Marketing, Market Research, Brand- and Sales Management of the global market leader for professional power tools, sales CHF 5 billion, 18’000 employed. Implements a new global marketing and sales strategy in over 15 countries contributing up to CHF 300 million with a team of 50. Achieves avg. sales growth of 20 % in targeted markets. Evaluates avg. 30 % price premium over key competitors equaling CHF 900 million revenue. Trusted advisor to the Chairman and C.E.O.

Leading Swiss beverage company, sales CHF 1 billion, 1’200 employed. Supports corporate turnaround, downsizing and preparation of the company sale into today’s Carlsberg Group. Trusted advisor to the Chairman, C.E.O. and Board as Director for corporate- and market communications. Leads crisis management in close cooperation with Swiss politicians. Opens access into new CHF 100 million market through the internationally known White Turf in St. Moritz. Supports the Swiss market launch of Red Bull

Managing Partner Publik AG, 8700 Zürich-Küsnacht, Switzerland. Turns around the public relations agency, acquires mandates, rebuilds team. Generates sustainable profitability and positions Publik AG among the top ten agencies in Switzerland

Market Leader Textile Machinery, Sales CHF 0.8 m.; 1000 employed. Supports the transition of the Saurer Group from an internationally known truck manufacturer into one of the global market leaders for textile machinery with a revenue of CHF 1 billion p.a. Head Corporate Communications of the Saurer Holding AG, managing external and internal corporate communications globally, including public affairs, media relations and investor relations. Trusted advisor to the lead investor, Chairman and C.E.O.

Strategic Marketing, Change-Management

Corporate Strategy, Building Market Capitalization

Strategic Business Management

Financial Corporate Management

Public Relations

Operational Corporate Management