Debora Lopes

Business unit strategy: definition and implementation Responsible for P&L Development of business Key Performance Indicators (KPIs) Development and implementation of commercial strategies Team management and coordination

Project Manager and Senior Consultant Coordinating multidisciplinary teams, including web designers, developers, campaign managers and content managers. Planning, organizing, implementing and tracking digital marketing projects. Analyze, review and report on effectiveness of projects. Web investment and media planning. Social Media Strategies. Client Management.

Project Management and Commercial support. Prepare campaign briefings and all materials; Manage own design/develop team to deliver campaigns; Main responsible for B2B campaigns roll-out in Europe and Latin America; Manage and optimize campaigns to ensure that contracted goals are reached.

Design teams coordination: responsible for all design projects and delivery to Marketing Teams. Schedule design work according to business priorities (B2C, B2B, B20) for more than 30 countries; Manage advertising procedures with marketing team according to type of project: TV, Web or Print; Optimize B2C campaigns directly with marketing teams.

Dissertation titled "Artistic Representation in Social Networks - an approach based on Facebook", December 2010