Dennis Wayer

As media-for-revenue-partner of a NYC based media corporation, GT develops ecommerce models to improve & monetize media power. As Project Manager my tasks include: • Identifying & evaluating new business models • Developing strategies for the implementation of relevant business models • Building a strategic partner network • Setting up an ecommerce infrastructure • Planning & executing marketing campaigns • Designing & negotiating contracts with partners clients • Agile Coaching

Analyzing Investment opportunities in the automotive and engineering sector for venture capitalists of the European Investment Fund. • Analysing potetial Investment opportunitites. • Leading three ventures from seed- to growth stage as shareholder. • Developing sales- and marketing concepts as Business development manager. • Preparing MBOs, Exit and Sales strategies of Portfolio companies with Revenue of up to €52mn and 50 employees

Field of Teaching: • Open User Innovation • Entrepreneurship • Corporate Entrepreneurship • Developing novel business models Fields of Research: • New Business Development • Corporate Venturing/Corporate Development • Business Incubation/Business Accerleration • Psychological Ownership in Intra- & Entrepreneurship

Brand Communication & Strategic Marketing is the gateway of Mercedes-Benz’ marketing departments. Its task is to coordinate model-specific marketing actions & to evaluate campaign successes. My duties for the models C, E and CLS class were: • Helping to implement launch campaigns • Creating campaign reports for analysis & distribution purposes • Analyzing market launch successes by using ad-tracking & KPIs • Protocolling management meetings & creating priority recommendations for interface departments

Wumm Software- and Mediahouse GbR served as generator for B2C-leads. With our software, companies were able make efficient online marketing campaings at Wuumm's user network. Similar to Groupon today, users benefited from strong product and service discounts. In the era before Google Analytics / AdWords, companies benefited from being able to expand their digital market field, minimize wastage and carry out first web-based analyzes.

+ Business Strategies + Organizational Behavior + Finance + Marketging + Management

Spanish

+ International Marketing + Finance + Management Strategies