Desiree Peterkin Bell

As a public affairs expert, Desiree knows a lot about how to communicate, how to build a brand, and how to deal with a crisis. DPBell & Associates' success can be partly blamed on her and her team's ability to stay calm in times of high tension and lead strategies that work. Dessie led the production and social media teams when Cory Booker and Conan O'Brien were feuding in front of a large group of people. Her management of the situation led to millions of impressions for the Mayor, Newark, and the positive influence his Administration had on the city. Desiree Peterkin Bell and her company are ready to help. This is what they did with H Code, a LatinX digital brand and the city of Los Angeles to make a multi-platform campaign that was culturally-sensitive. The goal was to get the Latinx population to get COVID-19 testing.