Dimitar Hristev

I manage the Sales team of the company that consists of the following departments - Bulgaria district, Romania district, Total Export, Private label, West Balkans district. We sell our products in more than 50 countries. We have own sales organizations in Bulgaria and Romania. At the moment I am working on building the business in Greece and West Balkans (Macedonia, Serbia and Croatia) Private label production is our strategic focus

- I managed a team of more than 110 employees in Sales, Logistics, Transport and OSB departments. - I was responsible for an annual turnover of more than 14 mln EUR - The company is presented in all regions of Bulgaria with 11 regional branches, 1 Logistics center and a Production facility in Sofia - The sales structure consists of 3 Regional Sales Managers, 5 Supervisors, 1 Key Account Manager, 30 Pre-Selling teams, 9 Sales Developers, 4 Key Accounts Pre-Sellers teams, 6 Merchandisers, etc

- I was in charge of all sales related activities with the National Key Accounts. I was also responsible for the sales strategy for all the regional Key Accounts – Mega Marina & Sani (Plovdiv), CBA Regional chains – SARA, Bolero, etc. - All trade-marketing activities – promo leaflets, loyalty programs, displays, etc - Managed a team of 4 Regional Managers, 25 Supervisors, 4 Key Accounts Supervisors, 6 Key Accounts Sales Representatives, and more than 20 Merchandisers

Fine Gourmet Food was a key strategy to differentiate Familia stores from the other retailers in Bulgaria. Responsibilities included - Build main-kitchen to supply Familia stores with fine meals, salads and bakery products. I was in charge of the full project management.

Responsibilities included - Achieve Sales and Profit Objectives; In charge of the following “Food categories” – Laundry and Cleaning products, Paper, Hygiene and Beauty products, Sugar products and Snacks, etc.Assortment Management; To negotiate with suppliers for the specific trade conditions for “Fantastico” – discounts, bonuses, delivery and payment terms;

Regional Sales Manager for Sofia, Southwest and Northwest parts of Bulgaria, Pleven, Rousse, V.Tarnovo in STORCO PLC – Pleven. “Storco” was the biggest factory in Bulgaria for canned and frozen products. Responsibilities include: - Dealing with the Storco’s distributors in the regions – orders, payments, invoicing and deliveries. - To open new distributors. - Dealing with key accounts – METRO, Fantastico, Mix Express - Competition analysis.